Ellora Outdoor develops premium unipoles in Varanasi

In OOH News By Satarupa Chakraborty - February 27, 2017

Ellora outdoor develops 10 LED front-lit unipoles with 80 ft distance between each in Varanasi's Nadesar area.

Harpic goes outdoor to propel the hygiene drive

In Campaigns By Satarupa Chakraborty - February 27, 2017

The media plan and creatives for this campaign were planned by Laqshya Group, highlighting the differentiators of Harpic Red and Blue offerings. A mix of billboards, bus shelters, pole kiosks and unipoles were used in tandem with the Area Prioritizer software to build the most impactful visibility for the campaign.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

In Campaigns By Satarupa Chakraborty - February 23, 2017

The smartphone brand took over the most vantage, premium sites at T3 & T1 to showcase its compelling camera phone to a large high-flying target audience

McDonald's consolidates outdoor business with MOMS

In OOH News By M4G Bureau - February 23, 2017

The agency is in the process of planning various campaigns for McDonald's using its bouquet of tools, while directing focus touchpoint centric and hyper-localised planning

Apex Ultima Protek steals the thunder in the outdoor

In Campaigns By M4G Bureau - February 23, 2017

MOMS Outdoor Media Solutions planned and executed the 2-3 week OOH campaign that hit the streets in 14 cities across the country, with the tagline"Baarish Aane Do” communicated in the local vernacular. The effervescent Bollywood icon Ranbir Kapoor, brand ambassador of Asian Paints' Apex Ultima Protek, featured prominently in the creatives.

Railways launches competition for new ideas to drive non-fare revenue growth

In OOH News By M4G Bureau - February 21, 2017

Indian Railways is striving to substantially increase its Non-Fare revenue by monetising its physical and digital assets such as trains (inside and outside), passengers, station platforms, buildings and residential colonies, land next to tracks and digital and physical interfaces.

Cutting-edge mobility solutions will add new strings to OOH bow: Suresh Balakrishna

In OOH News By Rajiv Raghunath - February 20, 2017

Balakrishna asserts that OOH is one medium that provides for maximum creative thinking, innovations and use of new technologies

India will grow into a hub for IoT Solutions: Deloitte TMT Predictions 2017

In OOH News By M4G Bureau - February 14, 2017

Deloitte believes that advertising expenditure will continue to grow, leaving behind the temporary set-back that it encountered on account of demonetization.

Fanta leaves an orange splash on Chennai Metro

In Campaigns By Satarupa Chakraborty - February 14, 2017

The brand has wrapped two Chennai Metro trains with its orange-hued creatives, making an impressionable impact on some 1 million commuters a month. JCDecaux India holds the ad rights on Chennai Metro.

New India Assurance boards DMRC Line II

In Campaigns By Satarupa Chakraborty - February 13, 2017

The insurance major has opted for Metro train wrap to promote its products like Grih Suvidha (house loan product), top-up Medi-claim and Floater Medi-claim and loan products for 2 wheelers. eg. communications has executed the 6-month campaign