Vritti I-Media reaches out to youth in Rajasthan with'Rozgar' news

In OOH News By M4G Bureau - March 15, 2017

Vritti Rozgar Vaani relays employment news in between announcements of bus arrivals and departures to a predominantly youth audience at 34 bus stations across the state of Rajasthan.

Global outdoor ad market to grow at 4.5% CAGR over 5 years

In Digital OOH By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

Oppo makes a big impression at IGIA with expansive F1s Selfie Expert campaign

In Gallery By - March 14, 2017

Fortune Kachi Ghani Pure Mustard Oil strikes at the root of adulteration

In OOH News By M4G Bureau - March 14, 2017

Adani Wilmar engaged Mumbai-based Kruti Promotions to execute the unique brand activation programme

Times OOH bags Gold at UK's Digital Signage Awards 2017

In OOH News By Satarupa Chakraborty - March 09, 2017

Times OOH has won the award in the"Transport & Travel” segment for its DOOH advertising project at Terminal 2 (phase-2) of Chatrapati Shivaji International Airport in Mumbai

UK start-up firm Lightvert's Echo System to revolutionise ad displays

In Digital OOH By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA

In Digital OOH By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

TIMDAA retains ISO:27001 certification

In OOH News By Satarupa Chakraborty - March 02, 2017

The certification protects against possible vulnerability (physical and logical) in software application, hardware and firewalls. All information within TIMDAA is protected by policies and procedures, to ensure adherence to the benchmarked standards.

DDB Mudra West launches'Karma'

In OOH News By M4G Bureau - February 28, 2017

Karma provides the clients with an expertise of a full service, large agency. The clients are facilitated with a customised solution which captures multi facets of marketing and advertising under a single umbrella

RBL Bank reinforces'Apno Ka Bank' proposition, promotes cashless transactions

In Campaigns By M4G Bureau - February 28, 2017

MOMS Outdoor Media Solutions, planned and executed 10-15 day campaign.