IDBI Federal's'Street Store' presents humane side of business

In OOH News By M4G Bureau - April 05, 2017

The Street Store, a CSR Initiative of IDBI Federal Life Insurance, provided a unique outdoor shopping experience to the lesser privileged section of society

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

In OOH News By M4G Bureau - April 03, 2017

Laqshya Media Group's Event Capital makes a high-decibel event debut in Delhi

Lavkush Enterprises bags sole ad rights on electric pole kiosks in Lucknow

In OOH News By Rajiv Raghunath - March 30, 2017

The pole kiosk media lends itself to advertising by a whole gamut of national and local brands

Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor

In Campaigns By Namisha Raj - March 28, 2017

Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

In Gallery By - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation

FCB Interface, Lodestar UM India win Gold at Festival of Media Asia 2017 awards

In OOH News By M4G Bureau - March 27, 2017

The massive educational programme run by Door Step School saw a 38% increase in enrolment following the onground activity. FCB Interface, Lodestar UM India won a Gold & Silver for the for Streets of Success activation.

DDB Mudra Group announces leadership transition

In OOH News By Satarupa Chakraborty - March 22, 2017

Effective April 1, 2017, Vineet Gupta, currently the Chief Digital Officer, DDB Mudra Group, will be appointed as Group CEO (Designate) and Aditya Kanthy, currently the Chief Strategy Officer, DDB Mudra Group will be appointed as Group Managing Director (Designate)

Urban development ministry sets the stage for national outdoor advertising policy

In OOH News By M4G Bureau - March 20, 2017

Indian Outdoor Advertising Association (IOAA), in coordination with business chamber PHDCCI, has presented the draft guidelines for a National Policy on Outdoor Advertising to the Apex Committee on Atal Mission for Rejuvenation & Urban Transformation (AMRUT). The meeting was held in the presence of Additional Secretary, Union Ministry of Urban Development

Sprinklr launches new display solution for rich DOOH experience

In Digital OOH By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Canon India sets off on a 60-city brand journey

In OOH News By Nabamita Chatterjee - March 17, 2017

The roadshow is designed to consolidate Canon India's footprint in tier 2, 3 and 4 cities as a one-stop imaging solutions provider.