US body lays down programmatic standards for digital placed advertising

In Digital OOH By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Proactive In & Out Advertising is presenting sponsor of OAA 2017

In OOH News By Rajiv Raghunath - April 13, 2017

The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017

Pre-bid meeting for 7 Railway zonal packages on April 20

In OOH News By Rajiv Raghunath - April 13, 2017

The pre-bid meeting for seven Zonal Packages for commercial publicity rights will now take place at the RITES office in Gurgaon on April 20, at 11AM.

GSK's Sensodyne goes outdoor to drive home authenticity of product

In Campaigns By M4G Bureau - April 13, 2017

Laqshya Solutions planned and executed the multi-city campaign using over 150 key sites

IOAA initiates steps to develop OOH Qualification Packs, Occupation Standards

In OOH News By Rajiv Raghunath - April 12, 2017

IOAA, as part of the Media & Entertainment Skill Centre (MESC), has initiated the steps to develop detailed Qualification Packs and Occupation Standards for each job involved in the OOH media business.

Vivo casts entire Patna railway station in a blue hue

In Campaigns By Rajiv Raghunath - April 12, 2017

Century Group of Companies has executed the brand campaign that covers both the inside and outside premises of the railway station.

Naren Patel, MD of UK's Primesight to address OAC 2017

In OOH News By Rajiv Raghunath - April 11, 2017

Naren Patel would be speaking on the emerging DOOH trends worldwide with particular focus on the takeaways from the UK market where OOH has also withstood competition from social media

Century Group bags sole ad rights at Patna, Agartala airports

In OOH News By Rajiv Raghunath - April 10, 2017

The OOH firm, having won the rights for 10-years each, plans to introduce compelling media options like digital media to attract a greater number of advertising brands

Avery Dennison launches new gen cast films

In OOH News By M4G Bureau - April 10, 2017

The new MPI 1105 delivers reliable and superior print quality and instant adaptability to a broad range of applications from car wraps to outdoor graphic needs

Tribes takes up presenting sponsorship of OAC 2017

In OOH News By M4G Bureau - April 10, 2017

The OOH firm views the OAC platform as a singular opportunity to demonstrate its thought leadership in the OOH space.