Delhi Govt to present new guidelines on PSV advertising in Aug

In OOH News By Bhawana Anand - May 22, 2017

The state government would be presenting new policy guidelines on advertising on public service vehicles (PSVs) to a bench of the Delhi High Court in August. The Court had given the state government time until August 9.

English Oven establishes brand presence in Delhi NCR with impactful OOH campaign

In Campaigns By Bhawana Anand - May 22, 2017

The Social Street planned the 14-day campaign. The post campaign survey revealed 84% creative recall and of that, 62% had brand recall.

GHMC stops OOH advertising in Hyderabad for a month as precautionary measure

In OOH News By Bhawana Anand - May 19, 2017

The municipal body has taken the decision in view of the Met department's forecast for weather disturbances in the coming days

Experiential marketing firm Grandesign acquires Hadley Media

In Digital OOH By M4G Bureau - May 19, 2017

USA's premier experiential marketing firm buys leading creative event agency

Taj Swarna draws attention of flyers at Amritsar airport

In Campaigns By Bhawana Anand - May 18, 2017

Orange Solutions which holds the media rights at this airport helped Taj Hotels create high visibility for their new property through impactful displays at the common exit, and arrival and departure areas.

Malaysia-based Moving Walls wins prestigious TiE50 award

In Digital OOH By M4G Bureau - May 18, 2017

The TiE50 Technology Awards Program in Silicon Valley recognizes the world's most innovative tech startups

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

In OOH News By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

Mumbai airport world's busiest single-runway airport

In OOH News By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

Pan Vilas makes a striking presence in Ahmedabad

In Campaigns By Bhawana Anand - May 15, 2017

Ideated and executed by Grey Parrot agency, the brand has also been featured on an LED billboard

OOH most effective in driving online activity, says study

In Digital OOH By M4G Bureau - May 15, 2017

A Nielsen OOH survey has found that OOH delivers more online activity per ad dollar spent compared to television, radio, and print.