Can the Elephant befriend the Dragon?

In Research By M4G Bureau - July 11, 2017

More than 50% of OOH media in China comprises digital (LED) displays. And these come in all formats, sizes and shapes.

Jay Lin to talk about DOOH growth story in China at OAC 2017

In OOH News By M4G Bureau - July 11, 2017

Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.

Pharmeasy promotes healthy living at Mumbai metro stations

In Campaigns By Bhawana Anand - July 10, 2017

Along with the yoga session, the brand also sent you a healthy living message via digital screens and video walls at the Mumbai metro station.

OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017

In OOH News By M4G Bureau - July 10, 2017

Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.

Garnier Men goes great lengths to advocate skin wellness for men

In Campaigns By Bhawana Anand - July 10, 2017

Milestone Brandcom planned and executed 2 eye-catching innovations and a multi-city campaign that powerfully communicated the efficacy of Garnier Men’s face wash product

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

In OOH News By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

Ocean Outdoor seeks bold ideas for 8th annual digital creative competition

In Digital OOH By M4G Bureau - July 06, 2017

Entrants that truly raise the bar will win a share of a £650,000 prize fund and the chance for their creative concepts to be showcased across Ocean's iconic UK DOOH locations, or via The Alliance network internationally.

Srishti bags exterior branding rights on DEMU trains in SC Railway's Hyd div

In OOH News By Rajiv Raghunath - July 05, 2017

The South Central Railway DEMU trains run in Andhra Pradesh and Telangana and reach destinations as far as stations in the adjoining states of Maharashtra and Karnataka.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017

In OOH News By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Honda 2 Wheelers criss-crosses UP to showcase CB Shine

In Campaigns By M4G Bureau - July 05, 2017

Spread over 45 days, the activity entailed direct engagement with consumers, as also display of the bikes.