“Amalgamation of digital and traditional OOH is the future”

In OOH News By Nabamita Chatterjee - July 29, 2017

Naren Patel, CEO, Primesight, UK throws light on ‘How digital technologies, automation are driving OOH growth’ at OAC, 2017

“Rivalry is Relevant”: Joy Bhattacharjya

In OOH News By M4G Bureau - July 28, 2017

Joy Bhattacharjya, Project Director, FIFA U-17 World Cup talks about “Building Bridges: For OOH Business’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.

Indian Railways evaluating non-fare revenue generation projects

In OOH News By M4G Bureau - July 27, 2017

Under the Swiss Challenge project, the railway had invited innovative OOH advertising project to boost non-fare revenue generation

OAC App to be launched at OAC 2017

In OOH News By M4G Bureau - July 26, 2017

The App will enable the users to access event details, speaker and Jury profiles, networks with a large number of delegates, participate in the Q&A sessions and the open Quiz, as also share individual feedback on the OAC modules

Bank of Baroda etches its brand on Andheri Metro Station name

In Campaigns By M4G Bureau - July 25, 2017

Through the station branding initiative the bank is leveraging its digital competency by offering anytime, anywhere banking experience. The bank is also exploring to offer more state-of-art-technology products and services through this platform.

Uber India appoints Sanjay Gupta as Head of Marketing

In OOH News By M4G Bureau - July 25, 2017

Prior to joining Uber, Sanjay was the Chief Marketing Officer at Urban Ladder

Assam Tourism casts a spell on tourists with Ambubachi Mela promotion

In Campaigns By Bhawana Anand - July 21, 2017

Outreach Advertising planned and executed the massive campaign

DAVP spent Rs 186.59 crore on outdoor publicity in FY2016-17

In OOH News By M4G Bureau - July 21, 2017

DAVP advertisements promote government policies, schemes and events

SDMC invites bids for advertisement rights on water ATMs

In OOH News By M4G Bureau - July 20, 2017

The rights will be contracted on 178 ATMs spread across all 4 zones of SDMC.

Vodafone inaugurates 1st Wi-Fi enabled BQS in Gurugram

In Campaigns By Bhawana Anand - July 19, 2017

The project was launched at HUDA City Centre bus stop in Gurugram; more such BQS to come up