‘A common OOH currency to measure the media is vital’

In OOH News By M4G Bureau - August 02, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke at length on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017.

‘OOH can spur social entrepreneurship in a big way’

In OOH News By M4G Bureau - August 02, 2017

Pratap Hegde, CMD, telematics4u services made a presentation on ‘How social entrepreneurship adds new dimensions to OOH’ at OAC 2017.

Expand, measure, plan & localise OOH: Rajesh VL

In OOH News By Nabamita Chatterjee - August 01, 2017

G Sharath Chandra, President, Times OOH / TIML said that it is necessary to promote a dialogue or conversation between the end customers and the advertisers through out of home media, while Naren Patel, CEO, Primesight, UK, pointed that the key to success in OOH business rests on the development of measurement metrics

Orient Electric appoints Lodestar UM as Media AoR

In OOH News By M4G Bureau - August 01, 2017

Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter

OAA 2017 winners awarded

In OOH News By M4G Bureau - July 31, 2017

26 different companies won the awards. Madison won 3 Golds, while DDB Mudra Group won 2 Golds. Overall, Madison OOH won 10 metals, while DDB Mudra Group won 6. Posterscope, Rapport Outdoor Advertising, Atin Promotions & Advertising, and Tribes Communication won 3 each.

G Sharath Chandra promoted as President of Times OOH / TIML

In OOH News By Bhawana Anand - July 31, 2017

G Sharath Chandra Joined Times OOH group as a Chief Revenue Officer in 2012; he has been promoted as President as Arghya Chakravarty moves on.

OOH will provide umpteen opportunities in the near future

In OOH News By Nabamita Chatterjee - July 29, 2017

The day II of OAC 2017 began with a highly interactive session by Noomi Mehta, President, IOAA in an Open House discussing the achievements of IOAA.

“The power of creative ideas to be given more importance”

In OOH News By Nabamita Chatterjee - July 29, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’ at OAC, 2017

Factors contributing to the ideal deployment of DOOH site

In OOH News By Nabamita Chatterjee - July 29, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development” at OAC, 2017.

“Airport offers experience not products”: Ramendra Kumar Singh

In OOH News By Nabamita Chatterjee - July 29, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’ at the 13th edition of Outdoor Advertising Convention (OAC), 2017.