Results For "PR"
3691 News Found
‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’
In OOH News By Rajiv Raghunath - November 09, 2023
Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.
Unravelling the multi-layered tech stack for OOH
In OOH News By Rajiv Raghunath - November 09, 2023
Tom Goddard, President, WOO in conversation with Andreas Soupliotis, Founder & CEO of Hivestack
Agung Prihambodo portrays the growthscape of Indonesian OOH market
In OOH News By Rajiv Raghunath - November 09, 2023
Agung Prihambodo Marketing Director with AMG Indonesia highlighted Indonesia OOH’s growth avenues at WOO Bali meet
Global experts on ‘Making OOH easier to buy through Automation & Programmatic’
In OOH News By Rajiv Raghunath - November 08, 2023
WOO APAC Forum featured a power-packed panel headed by Charles Parry-Okeden, CEO, ECN with discussants -- Andy Hamblin - CRO, LDSK; Franck Vidal, Director, Southeast Asia Sales & Partnerships, Vistar Media; Frank Vallenga, VP of Sales (SaaS), Broadsign; Matthew Bushby, Managing Director of Hivestack ANZ + SEA, Srikanth Ramachandran, Founder & Group CEO, Moving Walls
Addressability, flexibility, measurability vitally important: Gregory Fournier
In OOH News By Rajiv Raghunath - November 08, 2023
Gregory Fournier, General Manager, The Trade Desk spoke on programmatic advertising & omnichannel marketing
Accountability, addressability, attribution key to OOH success: Sheila Shanmugam
In OOH News By Rajiv Raghunath - November 07, 2023
Sheila Shanmugam, CEO, Mindshare Group Malaysia presented her perspectives on ‘Driving accountability for OOH investment’ at the WOO APAC Forum in Bali
Prioritise creativity, tailor content for relevancy: Jay Young, CCO, Grand Visual/Talon
In OOH News By Rajiv Raghunath - November 06, 2023
Jay Young made a presentation on ‘DOOH Creativity’ in the 2nd WOO APAC Forum in Bali
‘We have thousands of digital screens around the US’
In Viewpoints By Rajiv Raghunath - November 06, 2023
US-based Volta Charging operates 3,000+ EV chargers in 32 states and territories with over 5,800 DOOH screens that deliver more than 1 billion impressions every month. Brandt Hastings, President & CEO, Volta Charging talks about the company’s business journey in an interview with Rajiv Raghunath.
Common currency, inclusive membership, collaborative ecosystem, upskilling programmes – IOAA focus areas: Pawan Bansal
In OOH News By Rajiv Raghunath - November 03, 2023
Pawan Bansal, Chairman, IOAA spoke about the industry body’s high priority areas in his address in the 2nd World Out of Home Organization (WOO) APAC Forum being organised in Bali, Indonesia
Consolidation, coordinated adtech, measurement metrics, standardisation key to APAC OOH growth: Tom Goddard
In OOH News By Rajiv Raghunath - November 02, 2023
WOO President Tom Goddard set the context for the deliberations in the 2nd WOO APAC Forum being organised in Bali