Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas

In OOH News By M4G Bureau - September 02, 2017

Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry

‘Measurement should be the top priority for next 5 years’

In Viewpoints By Bhawana Anand - September 02, 2017

Referring to Roda Mehta’s recent speech after receiving the AAAI Lifetime Achievement Award where she pointed to the absence of measurement metrics in the OOH industry, Abhijit Sengupta, CEO & MD, OAP India Agency states that OOH measurement metrics alone will bring respectability to the medium. Edited excerpts of the interview:

Centre’s drive to fast-track smart city projects opportunity for OOH to dig deep

In OOH News By Bhawana Anand - September 01, 2017

A competition for smart city projects will begin soon

Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport

In Campaigns By Bhawana Anand - September 01, 2017

The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH

“Airport offers experience not products”

In Gallery By - August 31, 2017

Ramendra Kumar Singh, Executive Director, Commercial Department, Airport Authority of India, throws light on ‘Airport modernisation & infra expansion – what’s there for OOH’

Factors contributing to the ideal deployment of DOOH site

In Gallery By - August 31, 2017

Mahesh (Mac) Gangam, Shenzhen Atenti Technologies, China presented “Digital billboard site development”

“The power of creative ideas to be given more importance”

In Gallery By - August 31, 2017

Matthew Dearden, OOH Business Adviser & Entrepreneur, UK discusses “How DOOH can be used to create value for media owners & brands’

Five Trends for OOH In 2016

In Gallery By - August 31, 2017

Naren Patel, CEO, Primesight speaks about Audience selling, Layering, Automation, Media owner cross-fertilisation & OOH as a next growth medium

Air Asia partners promotion of 'Toilet - Ek Prem Katha'

In Gallery By M4G Bureau - August 31, 2017

The airlines partners Viacom 18 Motion Pictures in the movie promotion

Air Asia takes Toilet: Ek Prem Katha’s Swachh Azaadi mission sky high

In Campaigns By M4G Bureau - August 31, 2017

The airline has taken the film’s message to the audiences through in-flight and on-ground activations like innovatively placing posters on restroom doors of the airplanes, and via in-flight announcements, tent card placements at the check-in counter, etc.