Results For "PR"
3696 News Found
Brands go big with promotions at Ganeshutsav mandal
In Campaigns By Bhawana Anand - September 07, 2017
A gamut of brands from different categories saw great value in building their presence at the large congregation points
Myntra’s M.A.C. collection stands out in the outdoor
In Campaigns By M4G Bureau - September 07, 2017
The campaign, planned and executed by OMI, was rolled out in the Delhi NCR, Mumbai and Bengaluru markets, focusing on the female population, especially working professionals in the 25-35 age group
"OOH is the most multifaceted medium"
In Viewpoints By M4G Bureau - September 06, 2017
As predicted by many media reports last year and this year, telecom has been instrumental in spearheading the growth and fate of OOH advertising in India.
Origins Advertising launches moving LED formats for semi-urban markets
In OOH News By Bhawana Anand - September 06, 2017
The objective of introducing this format was to enable high quality brand advertising in the semi-urban markets where brands see significant potential to expand their presence.
BookMyShow brings Starcom on board as media partner
In OOH News By - September 06, 2017
The mandate covers OOH, print, television, radio, and cinema
‘OOH is primed for accelerated growth’
In Gallery By - September 04, 2017
Noomi Mehta, Chairman, IOAA, pointed out that in the coming years the growth opportunities for the outdoor industry will grow manifold in tandem with the national economy and rapid development.
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
Puma laces up Netfit technology innovatively on OOH
In Gallery By M4G Bureau - September 04, 2017
The brand marks a strong presence in the city
Agra civic body embattled with issue of mushrooming of unauthorised outdoor media
In OOH News By Bhawana Anand - September 04, 2017
An estimated 45% of the hoardings up in the city are unauthorised, resulting in some Rs 4 crore annual revenue loss to the Agra Municipal Corporation.
’10 best ways to market OOH’
In Gallery By - September 02, 2017
V L Rajesh as a marketer pointed out that OOH is about communication and that should reflect in the way the OOH players approach for business