Results For "PR"
3696 News Found
‘Keep the ‘wow’ factor alive’
In Viewpoints By Bhawana Anand - September 22, 2017
If not metrics, the industry should maintain the wow factor to thrive in the budgets, says Vivek Lakhwara, President, Rapport Outdoor Limited. Edited excerpts of the interview:
OOH is x4 more effective at driving to online
In Research By M4G Bureau - September 21, 2017
A study released by Nielsen shows that OOH is the most effective offline medium in driving online activity. The study reveals that the medium delivers four times more online activity per ad dollar spent than TV, Radio and Print.
Starcom India wins Lenskart media duties
In OOH News By M4G Bureau - September 21, 2017
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
CAIT comes down heavily on Manforce for ‘derogatory’ campaign
In OOH News By - September 20, 2017
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
Godrej & Boyce brings Starcom Worldwide, Isobar on board as media partners
In OOH News By M4G Bureau - September 19, 2017
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
Xiaomi boards GoAir to promote its smartphone offerings
In Campaigns By M4G Bureau - September 16, 2017
The high visible branding which will run for 6 months has been rolled out in association with leading OOH firm Atin OOH
Ayuda implements deep integration with Hivestack
In Digital OOH By M4G Bureau - September 15, 2017
Leading OOH advertising ERP company completes integration with programmatic partner enabling new revenue streams for its clients
Skechers appoints Scarecrow Communications for creative exertion
In OOH News By M4G Bureau - September 15, 2017
The agency has already begun work for their new products to be launched soon.
Car sales uptick augurs well for OOH business
In OOH News By M4G Bureau - September 14, 2017
Several car majors saw a significant increase in car sales in August 2017 as compared to the corresponding period of the previous year. The demand levels are expected to be sustained in the wake of good monsoon and positive consumer sentiment across markets.
ColorJet set to launch 3.2m UV LED roll-to-roll printer Vulcan
In OOH Solutions By M4G Bureau - September 13, 2017
The Vulcan is powered with the V8 technology, a combination of superlative print quality, smart memory utilisation, speedy communication with advance cabling system, and thermal design technology