Results For "PR"
3696 News Found
'Digital billboards can work wonders for OOH'
In Viewpoints By M4G Bureau - October 12, 2017
However, there are several pre-conditions that will determine the long-term success of digital OOH in the urban environment.
Soch leaves an indelible imprint on Inorbit Mall escalator handrail
In Campaigns By M4G Bureau - October 12, 2017
The women’s fashion brand is one of the first to use ad-roller’s escalator handrail branding solution
No spark in OOH business this festive season save a few markets
In OOH News By Bhawana Anand - October 12, 2017
Tepid macro-economic conditions largely responsible for the lack of buoyancy in OOH business in most markets across the country, says industry leaders
WCRS, Leo Burnett take top prizes in Ocean’s digital creative competition
In Digital OOH By M4G Bureau - October 12, 2017
MullenLowe London collects three awards including international prize for Dulux
US’ Adelphic opts for Rubicon Project’s programmatic platform
In Digital OOH By M4G Bureau - October 09, 2017
The move highlights the industry’s gradual shift to programmatic buying and selling of media, especially as DOOH gains ground
Kwality promotes the goodness of healthy drinking
In Campaigns By Bhawana Anand - October 09, 2017
The brand has promoted its new offering on JCDecaux India’s Citylights network in Delhi NCR
‘Golmaal Again’ set to trail blaze OOH tracks with king-size plans
In Campaigns By M4G Bureau - October 06, 2017
First leg of campaign has begun; Some Rs 5 crore going into multi-city OOH promotion of the movie
Local real estate brands build up equity on Mumbai Central Line during festive season
In OOH News By Amaan Kazmi - October 06, 2017
The majority of the real estate firms are reaching out to this audience with affordable housing propositions
‘If planned well, OOH delivers big impact’
In Viewpoints By Bhawana Anand - October 05, 2017
Van Heusen, a high-end clothing brand, took the OOH route to make an impactful brand presence in the inner-wear segment. The brand directed a sizeable share of its ad spends on OOH in Delhi NCR market. Ashish Jajoo, VP & Brand Head – Innerwear Business, ABFRL talks about the brand’s outlook on OOH advertising, in conversation with Bhawana Anand of Outdoor Asia.
ALTBalaji appoints Lodestar UM as media agency
In OOH News By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio