IOAA North India Chapter meeting in New Delhi on Oct 27

In OOH News By M4G Bureau - October 25, 2017

The agenda includes election of a Chairman for the meeting, presentation of the objectives of the Chapter, discussion on the immediate tasks at hand for the Chapter, election of the Chapter President, Chapter Secretary and Chapter Treasurer, appointment of Committees

Renault Captur trail blazes OOH landscape

In Campaigns By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country

Chanel checks into Munich Airport to promote new fragrance

In Digital OOH By M4G Bureau - October 24, 2017

The French fragrance-to-fashion house’s campaign uses a digital media façade and five branded columns with LED backlighting in the post-security area in Terminal 2 of the airport

APAC to see faster OOH growth via-a-vis developed markets: SpendEdge

In Research By M4G Bureau - October 23, 2017

The procurement intelligence advisory firm advocates a service-based model to buyers that offers scope for value-based discounts due to the bundling of services, which can reduce the spending on individual service purchases

Havas Group introduces programmatic trading platform Adcity Solution

In Digital OOH By M4G Bureau - October 22, 2017

Havas Group introduces programmatic trading platform Adcity Solution

2,000 sq.ft Piccadilly Circus billboard programmed to flash ads as per audience profile

In Digital OOH By M4G Bureau - October 20, 2017

Built-in cameras will analyse approaching vehicles—make, model and colour—and serve pre-programmed ads aimed at the person it presumes is behind a particular kind of wheel.

American Express highlights ‘Lifelong Rewards’ for customers

In Gallery By - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

American Express highlights ‘Lifelong Rewards’ for customers

In Campaigns By Bhawana Anand - October 16, 2017

OgilvyOne developed the overall campaign while Kinetic India handled the OOH promotion

Prakash Arts wins media rights at Vizag & Vijayawada airports

In OOH News By Bhawana Anand - October 16, 2017

The OOH media firm has acquired airport media rights for the first time, and is gearing up to install international quality static and digital formats at the two airports

Integrated, inclusive approach key to success of smart city projects: Experts

In Digital OOH By Bhawana Anand - October 13, 2017

Connectivity bottlenecks and a conducive environment for innovations are important for long-term development of smart cities, said experts at the 13th Assocham National Summit on e-Governance and Digital India