Sky promotes next-gen TV platform via Augmented Reality campaign at London's Waterloo Station

In Digital OOH By M4G Bureau - November 04, 2017

The campaign invited commuters to interact with characters from Sky Q’s latest shows at London Waterloo.

SDMC invites bids for street furniture project

In OOH News By M4G Bureau - November 03, 2017

Two clusters are included in the tender covering different locations and types of street furniture structures

Bunge marks huge brand presence with installations in WB

In Campaigns By Ria Banerjee - October 31, 2017

Octave executed the installation of a 30 feet 3D Dalda mustard oil bottle cutout along with BTL activity

Bhubaneshwar civic body seeking clarity on GST applicability on OOH advertising

In OOH News By Bhawana Anand - October 31, 2017

The civic body is also taking strong steps to curb unauthorised media while efforts are underway to fast-track city beautification projects

ALTBalaji hails 20,000 auto rickshaws to promote Ragini MMS Returns

In Campaigns By M4G Bureau - October 30, 2017

ALTBalaji has embarked on an interesting marketing initiative by using auto-rickshaws to promote their digital show across North and West India

IOAA North India Chapter gains traction, core committee formed

In OOH News By Bhawana Anand - October 30, 2017

Sunil Vasudeva elected as President of IOAA North India Chapter, Mukesh Gupta as Secretary, and Sudhir Haryal, MD of Planet Advertising and Ritesh Vasudeva, Director of Hindustan Publicity as Vice Presidents

Lifestyle International launches Asia Pacific’s largest LED screen in Hong Kong

In Digital OOH By M4G Bureau - October 27, 2017

The screen towers at approximately 19 meters by 72 meters—covering a surface area of nearly 1,400 sq. m. or over five full-size tennis courts

Bottle-crushing units that can serve as advertising media

In OOH Solutions By Amaan Kazmi - October 26, 2017

These units exemplify the opportunity for combining social entrepreneurship with OOH advertising

Agra OOH industry body elects Board members

In OOH News By Bhawana Anand - October 26, 2017

Amit Khatri re-elected as President of Agra’s Outdoor Advertising Association, and Amerish Nath is once again VP

Renault Captur trail blazes OOH landscape

In Gallery By M4G Bureau - October 25, 2017

Ecosys OOH planned and executed the campaign in association with Omnicom Media Group, creating a domineering brand presence for the all new SUV model in 10 cities across the country