Results For "PR"
3696 News Found
Vodafone’s Super Zoozoo debuts at Delhi Comic Con 2017
In Campaigns By M4G Bureau - December 19, 2017
The telecom service brand utilised the festival to bring its famous mascot -- the first ever corporate mascot to be inducted into the league of Superheroes of the Comic World -- and audience one step closer by providing a platform for engaging activities
'We are expecting more tax revenues from hoardings'
In Viewpoints By Amaan Kazmi - December 19, 2017
In the last one year OOH media owners doing business in the city of Pune have been expressing concern over the downslide in their business, pointing in particular to advertising norms laid down by the Pune Municipal Corporation (PMC). The civic body in its part is decidedly taking strong action to curb unauthorised OOH media in the city. Tushar Daundkar, Deputy Commissioner, Sky Sign Department, PMC, talks about the department’s outlook on regulating the business, and setting the tax rates, in an interview to Media4Growth. Edited excerpts:
Lonavala municipal body gearing up to implement new ad policy
In OOH News By M4G Bureau - December 18, 2017
Before ushering in the new ad norms, the civic body has deployed a team to remove all existing media in order to improve the aesthetic look of the city landscape; media owners with authorised media will be duly compensated
Gurugram’s Ambience Mall plans for more DOOH & interactive media
In Digital OOH By Bhawana Anand - December 18, 2017
The mall management plans to increase the number of digital formats on the mall premises, and usher in more interactive advertising opportunities with the objective of asserting its leadership in the mall media space
Pune OOH industry dismayed by official apathy, plans to challenge business unfriendly norms
In OOH News By Amaan Kazmi - December 15, 2017
The Pune Outdoor Advertising Association (POAA) has decided to challenge Pune Municipal Corporation in court of law if the proposed new advertising policy is not in line with the media owners’ expectations
Nilgiris plans OOH campaign to promote Xmas offerings
In OOH News By Bhawana Anand - December 15, 2017
The brand plans to utilise the OOH medium as one of the key channels to promote their festive promotion called 'Christmas isn’t Christmas without Nilgiris’, while changing its logo into Christmas colours
Century Group of Companies bags media rights in East Central Railway Zone
In OOH News By Bhawana Anand - December 15, 2017
The contract provides for media rights across 3 states, 5 divisions (iDhanbad, Mughal Sarai, Danapur, Samastipur and Sonpur) covering 40-45 districts spread across entire Bihar and some parts of Jharkhand & UP
MRF Perfinza becomes centre of attraction at Mumbai Airport
In Campaigns By Bhawana Anand - December 15, 2017
The tyre major has marked its presence in the activation area of the airport with the express purpose of attracting the attention of some 45 million passengers annually, especially those that own luxury cars; the innovation has been executed in association with The Social Street agency and Times OOH
OOH will do really well in 2018 predicts Ashish Bhasin
In OOH News By M4G Bureau - December 14, 2017
OOH is expected to leverage the opportunities that stem from infrastructure development that includes new airports, Metro networks, etc; however, the medium is contained by lack of standard audience measurement metrics which need to be developed
Indore OOH upset over mandate to run Swachh Bharat Abhiyan campaign free of cost
In OOH News By M4G Bureau - December 14, 2017
The local body is using outdoor media in the city for displaying the government’s achievements with regard to the flagship programme free of cost; all that is offered to the respective media owners is an extension of the tender duration