DOAA resolves to reassert its industry leadership with inclusive approach

In OOH News By Bhawana Anand - January 04, 2018

DOAA would be making every effort to bring the different concessionaires in the region on a single platform and unite them with a common vision. Due efforts will also be directed to expand the association membership

Network Media Solutions counts on cohesive civic policies for DOOH expansion

In Digital OOH By Amaan Kazmi - January 03, 2018

With pockets ready for investments, the role of civic authorities is pivotal in drafting a clear regulatory mechanism that provides the much-needed impetus to DOOH growth

Punjab & Haryana HC asks state governments to introduce ad bylaws before Mar 9

In OOH News By M4G Bureau - January 03, 2018

A division of the Punjab & Haryana High Court issued this order while conducting a hearing on the ongoing petition related to illegal media prevailing in various cities of Punjab and Haryana

Ola goes into overdrive to promote ride sharing, outstation travel offerings

In Campaigns By M4G Bureau - January 03, 2018

The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities

‘We are very bullish on potential of Indian DOOH market’

In Viewpoints By Amaan Kazmi - January 02, 2018

Liseanne Gillham, Vice President - Marketing, Broadsign, asserts that DOOH media is primed for rapid expansion in the Indian market. Liseanne believes that media owners are definitely interested in adopting digital. They clearly see the benefits and ROI of moving to digital

Railway extends bids submission date for Mumbai package

In OOH News By M4G Bureau - January 02, 2018

The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders

Lead Ads takes domineering ownership of mall media in Punjab

In OOH News By Bhawana Anand - January 02, 2018

Lead Ads has acquired the advertising marketing rights at 11 mall properties in different parts of Punjab, in association with Mall Media; Lead Ads has expanded its mall media portfolio to 20 in the region

Thums Up Charged goes ballistic in the outdoor

In Campaigns By Amaan Kazmi - December 30, 2017

To celebrate the four toofani decades of the drink, Coca Cola, which acquired the product in 1993, launched Thums Up Charged, a variant which has strong carbonation tasting more thunderous

DMRC receives 3 bids for Line 3 digital media tender

In OOH News By M4G Bureau - December 29, 2017

The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time

Experiences Digital leverages crowd analytics to enhance media monitoring

In OOH Solutions By Amaan Kazmi - December 29, 2017

Using crowd analytics, the firm provides to clients receive weekly reports of traffic movement, play time of ad, impressions, location wise performance of specific creatives and the duration for which the screen was live