Results For "PR"
3696 News Found
Saatchi & Saatchi wins Expedia global creative mandate
In OOH News By M4G Bureau - January 17, 2018
The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor
Adopt eco-friendly material to offset curbs on flex: digital printers
In OOH News By Bhawana Anand - January 16, 2018
Digital printers in Maharashtra advocate the use of eco-friendly PVC for large format printing that is used for packaging and packing which is exempted from the ban; at the same time, they may approach court for a stay on the ban on flex boards & banners
SDMC smart toilet complex tender timeline extended
In OOH News By M4G Bureau - January 16, 2018
The Corporation is on the verge of finalising the documentation related to the tendering process, to ensure there are no further delays in the project
‘Digital OOH can definitely engage consumers’
In Viewpoints By Bhawana Anand - January 15, 2018
UNIBIC has time to time taken the OOH route to strengthen its presence in the addressable markets that are predominantly in the southern region. Aarti Iyer, Marketing Head, Unibic Cookies talks about the brand’s approach to OOH advertising:
North Delhi MC appoints M. A. Rehman to lead advertisement div
In OOH News By M4G Bureau - January 15, 2018
Rehman is an Additional Deputy Commissioner/JT.A&C. Prior to him, Ruchika Kaityal, IAS was handling the advertisement division of North Delhi MCD
Delhi civic bodies take strong action to check city defacement
In OOH News By M4G Bureau - January 15, 2018
The minimum fee cost has been revised to 5,000 or the exact amount of clean up, whichever is found to be higher. The objective of the move is to effectively implement the Delhi Prevention of Defacement Act
IDBI Federal Life sprints the Marathon on Kolkata Metro
In Campaigns By Ria Banerjee - January 13, 2018
The life insurance brand has opted for exterior branding of Kolkata Metro trains, executed by Incoda Media Services, to promote the IDBI Federal Life Insurance Kolkata Full Marathon that will be held on Feb 4
‘DOOH integral to media mix for movie promotions’
In Research By M4G Bureau - January 12, 2018
Report cites that Universal Pictures’ famous movie ‘Despicable Me 2’ advertising campaign which reached more than 10 million customers through digital out-of-home, mobile interaction, personalisation, and social sharing marketing approaches
Consumers experience ‘The Last Jedi’ moment on AR-powered Ocean media
In Digital OOH By M4G Bureau - January 11, 2018
Using incredible face mapping technology and Ocean Outdoor’s proprietary LookOut facial recognition tech, consumers faces were transplanted onto the big screen, turning them into The Last Jedi
Paytm Metro criss-crosses Gurugram to promote Metro recharge
In Gallery By M4G Bureau - January 10, 2018
Paytm has been strategically using OOH advertising to promote their various offerings. More recently, the brand advertised on BQS to communicate about bus ticket facility, and undertook cab branding to promote Paytm payments service