Bhopal civic body steps up efforts to recover pending outdoor ad fee

In OOH News By M4G Bureau - January 23, 2018

There have been objections over the method of calculation of arrears, so a retired high court judge would be requested to for appointment as sole arbitrator in the matter, said the civic body head

Nippon Paint portrays TN culture in all its resplendence

In Campaigns By M4G Bureau - January 23, 2018

Nippon Paint (India) has opted for a complete wrap of Southern Railways’ Shatabdi Express that runs between Chennai and Coimbatore train covering a distance of 497km, using imageries of Tamil Nadu’s rich culture

Amazon unveils ‘Great Indian Sale’ with compelling offers

In Campaigns By M4G Bureau - January 22, 2018

The campaign, that is writ large on billboards and is highly visible on formats like BQS, corporate park media, and other transit media, beckons consumers with propositions like exchange offers, no-cost EMI, cash back

Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy

In OOH News By M4G Bureau - January 19, 2018

In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda

SBI promotes healthy life with Green Marathon

In Gallery By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

SBI promotes healthy life with Green Marathon

In Campaigns By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

Programmatic a catalyst for small screen networks

In Digital OOH By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

‘Outdoor outperforms print, TV in CY2017 the Down Under’

In Research By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

GingerCup promotes inventive paper cup branding

In OOH News By Bhawana Anand - January 18, 2018

The Bengaluru-based company banks on people’s affinity for tea or coffee by turning the exterior of paper cups into advertising space; branded cups are circulated on board flights and trains, on college campuses, at corporate houses, and inside hospitals

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

In OOH News By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development