Nippon Paint sends ‘Swachhta’ message in an artistic manner

In Campaigns By M4G Bureau - March 01, 2018

The brand joined hands with leading art institutes and artistes of Indore to put up painted messages on the walls of 5 BRTS, spreading the message of ‘Swachh Indore’ and for retaining Indore’s position as the No.1 City in Swachhta Sarvekshan

UK’s Talon Outdoor forays into US market

In OOH News By M4G Bureau - February 28, 2018

Talon will now begin working directly with U.S. companies, designing and executing data-driven, technology-led integrated outdoor campaigns that produce measurable results and impact

Freedom Oil slips into the OOH fast line with JarCar offer

In Campaigns By M4G Bureau - February 28, 2018

The 2-month campaign started with the creatives focusing upon the healthy aspects of the offering; now buyers of Freedom Oil jar could win a car as a lucky prize

Media owners expect Hyderabad Metro pillar units to yield better returns in future

In OOH News By Bhawana Anand - February 27, 2018

Expansion of metro network will likely attract a greater number of brands to advertise on this media; local civic body’s drive against unauthorised media will also help this media’s cause

‘Successful brands allocated 13% of media budgets to OOH’

In Research By M4G Bureau - February 23, 2018

WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH

Interactive DOOH heightens consumer engagement

In Digital OOH By M4G Bureau - February 23, 2018

Group Banque Populaire, a French banking group made up of 15 regional banks, provides information to travellers at the at Paris and Nice Airports on the cost of living of different nations and states

‘Marriage between mobile & OOH will become stronger’

In Viewpoints By Rajiv Raghunath - February 22, 2018

Aileen Shaw, Vice President, Media for Grandesign's West Region, shares her perspectives on how OOH could leverage mobility to deliver great outdoor campaigns

V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’

In Campaigns By Ria Banerjee - February 22, 2018

The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities

APN Outdoor retains Sydney Trains contract for 20 years

In OOH News By M4G Bureau - February 22, 2018

APN plans to convert signs to digital in other projects, namely its advertising in the Tullamarine freeway and Metro Trains Melbourne

Asian Paints showcases ‘Ultima Protek’ in Kochi

In Campaigns By M4G Bureau - February 21, 2018

MOMS Outdoor Media Solutions has executed the 1-month campaign that is writ large on Kochi Metro Rail pillars, airport and places that see significant movement of target audience