All-party meet in Kerala backs ban on use of PVC flex for advertising

In OOH News By M4G Bureau - May 09, 2018

K T Jaleel, Minister for Local Self-Governments, Government of Kerala, K.T. Jaleel, who presided over the meeting, reportedly said a final decision on the ban would be taken after assessing the feedback to the proposal put forth by a committee constituted to evaluate the impact of the ban

Geopath launches enhanced ratings & audience location measurement platform

In OOH News By M4G Bureau - May 09, 2018

The Geopath Insights Suite applies demographic information, consumer behaviour and purchase data to population movement models across the US to dramatically improve the industry’s ability to plan, measure and derive value from OOH campaigns

Agra media owners approach Mayor for friendlier norms

In OOH News By Bhawana Anand - May 09, 2018

Media owners maintain that the minimum business turnover set for companies participating in the tender for unipoles is curbing the industry’s participation in the bid

ChargeIn Kiosk creates smart advertising avenue in Ujjain

In OOH Solutions By Bhawana Anand - May 08, 2018

The utility comes with a 32-inch LED screen for advertising, an interactive screen for payment gateways, a bar code scanner, money acceptor and receipt provider

Solar AdTek undertakes solar powered lighting of 1,800 bqs in Ireland

In OOH Solutions By M4G Bureau - May 07, 2018

The newly installed lighting reduces operating costs, provides enhanced illumination and most significantly reduces carbon emissions

Havas Media bags integrated media duties of Netmeds.com

In OOH News By M4G Bureau - May 07, 2018

The account size is estimated to be upwards of INR 50 crores and will be handled out of the Bangalore office

ATS crafts an overarching brand presence

In Campaigns By M4G Bureau - May 07, 2018

Vani Advertising has turned an FoB on the Noida-Greater Noida Expressway into an innovative media for the promotion of ATS projects in Noida Sector 150

ITW Consulting bags sole stadium branding rights for India-Ireland T20I series

In OOH News By M4G Bureau - May 04, 2018

This exclusive deal will deliver all broadcast production and have secured advertising revenue through in-ground advertising rights during the matches.

Contextual approach worked for us: Coca-Cola India

In OOH News By Bhawana Anand - May 04, 2018

The OOH advertising too was set in regional contexts, and that worked for the brand

Khushi Advertising wins exclusive rights for Vadodara airport

In OOH News By M4G Bureau - May 03, 2018

Allotted for 10 years, the company will handle the rights for inside and outside media; along with activations at experiential spaces