Vodafone promotes Business Services at airports

In Campaigns By M4G Bureau - May 29, 2018

The brand ropes in top airports of the country to target business flyers with different messages deployed at several avenues

Coolwinks.com appoints dentsu X to handle its media duties

In OOH News By M4G Bureau - May 28, 2018

This account, led by Kumar Manish, Executive Vice President, dentsu X India, will be handled from the agency’s Delhi office

Nandu’s Chicken beckons customers in a ‘hearty’ manner

In Campaigns By Bhawana Anand - May 28, 2018

To create buzz and drive sales, the brand has opted for bus shelter media in proximity to their stores

Planet Advertising bags rights on cycle shelters cluster

In OOH News By Bhawana Anand - May 28, 2018

The rights cover 9 cycle shelters and have been awarded to Planet Advertising for a period of 7 years; the firm will be required to maintain the infrastructure, and run the operations

‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.

Large format printer market posts strong growth in Q1 2018: IDC Report

In Research By M4G Bureau - May 23, 2018

The revival in corporate spending leads to surge in demand; solvent printers dominated the total graphics market but aqueous, UV and Latex were key drivers of this growth

Titan presents its ‘wedding gift’ on large billboards

In Gallery By M4G Bureau - May 23, 2018

Covering a wide geography, OMI agency targets the OOH campaign at consumers residing in Tier 2, Tier 3 and Tier 4 cities/towns

Titan targets buying potential of smaller markets

In Campaigns By M4G Bureau - May 23, 2018

Specifically aimed at tapping Tier II, III & IV markets, the OMI agency covered a wide geography through a splash of OOH campaign to promote ‘The perfect wedding gift’

OPPO & South Indian Bank bag semi-naming rights for Kochi Metro

In OOH News By Bhawana Anand - May 22, 2018

The promotional avenues include digital display inside stations and metro trains along with audio announcements inside the trains

Happy mcgarrybowen bags integrated mandate for IndiaMART

In OOH News By M4G Bureau - May 22, 2018

The agency will be responsible for building up the brand’s growth plans through multimedia campaigns including OOH