Results For "PR"
3696 News Found
‘Airline media is growing just as fast as airport media’
In Viewpoints By M4G Bureau - June 05, 2018
Atin Gupta, Managing Director, Atin OOH & Promotions, underscores the growing potential of airline media and how in-flight infotainment is a great consumer engagement opportunity
‘Malpractice by site owner a blot on industry image’
In OOH News By Bhawana Anand - June 05, 2018
Samsung and Posterscope found that the site displaying the brand’s advertising creative was not illuminated in the night hours for well over 10 days. Worse still, the media owner replaced the Samsung campaign creative with a political campaign twice in the period the Samsung campaign was meant to be displayed
Gogia Print-O-Grafix adds eco-friendly machine to its kitty
In OOH Solutions By M4G Bureau - June 05, 2018
The machine prints on backlit fabric, acrylic, glass and metal
Ocean Outdoor acquires Scotland’s Forrest Media
In OOH News By Rajiv Raghunath - June 04, 2018
The deal expands Ocean’s national footprint and enhances its position as a leading large format DOOH operator in the UK, with an offering which will now include Edinburgh and Glasgow
SDMC Dy. Commissioner Prem Shankar Jha to address OAC 2018
In OOH News By M4G Bureau - June 04, 2018
Prem Shankar Jha will be speaking on the theme of ‘How OOH can transform the urban landscape’ at the 14th Outdoor Advertising Convention (OAC) which will be organised at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai during July 27-28 this year
‘DOOH campaigns ensure strong brand recall’
In Viewpoints By Ria Banerjee - June 02, 2018
McNROE Consumer Products, a Kolkata based FMCG firm, has demonstrated a keen interest in using digital and other innovative OOH formats. Srinath Balakrishnan, Senior Brand Manager, McNROE Consumer Durables shares his perspectives on OOH advertising.
Ex-Posterscope Global President Annie Rickard plans own consultancy practice
In OOH News By M4G Bureau - June 01, 2018
The consultancy practice will be focused on providing advice and guidance to the OOH sector in particular and the broader media industry
Madison Media wins Continental Coffee media mandate
In OOH News By M4G Bureau - May 31, 2018
Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media
Khushi Advertising acquires exclusive rights at Madurai Airport
In OOH News By M4G Bureau - May 30, 2018
Along with building up enhanced advertising opportunities inside the airport, the company is also installing LED billboards outside the premises
Fast Track Integrated Marketing services retains Guwahati airport media rights
In OOH News By M4G Bureau - May 29, 2018
The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities