GJEPC highlights industry’s stellar achievements

In Campaigns By M4G Bureau - August 24, 2018

The gems & jewellery industry body’s campaign portrays the industry as “A Valuable Asset to India”

ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers

In OOH News By M4G Bureau - August 23, 2018

The merged companies will continue to compete with each other and with other out-of-home advertising providers

OOH has a role cut out in smart city development: Prem Shankar Jha

In Gallery By - August 21, 2018

Prem Shankar Jha, Deputy Commissioner, SDMC spoke about the positive impact that OOH can have on the city landscape

‘Aggressive growth of DOOH will continue in all markets’

In Viewpoints By Rajiv Raghunath - August 20, 2018

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.

SBI appoints DDB Mudramax as Media Agency of Record

In OOH News By M4G Bureau - August 17, 2018

The AOR will be managed by Mumbai office under the guidance of Navin Kathuria, EVP and Principal Partner, DDB Mudramax

Signpost India installs Digital Panels offering advertisement & much more

In Digital OOH By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

Lodha Group champions water harvesting

In Campaigns By Bhawana Anand - August 16, 2018

The team handling the Palava project installed an innovative hoarding featuring a funnel tank with a capacity of 3,000 litres, to propagate the idea of rainwater harvesting

YES BANK to amplify new banking campaign with OOH medium

In OOH News By M4G Bureau - August 14, 2018

Introducing their new Green deposit product facility, the brand will promote Savings Account, Current Account and Fixed Deposits through 360 degree campaign

Publicis Media brings Sejal Shah as Managing Partner & Head of Publicis Media Exchange (PMX - Mainline)

In OOH News By M4G Bureau - August 13, 2018

Shah is responsible for driving media investments, alliances and partnerships, strategic thinking and direction for all PM clients across markets

Khushi Advertising adds Rajkot Airport media rights in its kitty

In OOH News By Bhawana Anand - August 13, 2018

The company will market the airport media placed inside & outside for 10 years of duration