Surya lights up OOH with LED bulbs

In Campaigns By M4G Bureau - September 04, 2018

The innovation shows a large cut-out of the bulb which is illuminated, highlighting the different aspects the product

Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint

In OOH News By Ria Banerjee - September 04, 2018

Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”

Zenith wins Spykar media duties

In OOH News By M4G Bureau - September 03, 2018

Abilities like proficiency in delivering effective, data-driven, personalised plans helped the agency in winning this account

Prysm introduces interactive, single panel large-format LPD 6K display to India

In OOH Solutions By M4G Bureau - September 03, 2018

The solution is helping to define a new category of interactive large-format single panel displays, with bezel-free viewing above 100 inches, with screen sizes available at 190 and 135 inches

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

‘OOH has a vital role in smart city development’

In Viewpoints By Rajiv Raghunath - September 03, 2018

We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK We need to continue to evolve as a medium, and smart cities provide a great platform for OOH, says Naren Patel, CEO, Primesight, the UK

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

Trivandrum International Airport in expansion spree

In OOH News By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

Tirupati Sunpride Sunflower Oil broadens market horizon

In Campaigns By M4G Bureau - August 31, 2018

The brand has launched a 360 degree campaign to drive its ‘Good Health’ messaging

OLX now targets media agencies, brands

In Gallery By Bhawana Anand - August 30, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs