Happy mcgarrybowen wins integrated communication mandate for XSEED Education

In OOH News By M4G Bureau - September 19, 2018

With an aim to spread the brand’s footprint across the country, the business will be handled out of Happy mcgarrybowen’s Bangalore office

Delta’s launches 8K 25,000-lumen DLP® Projector in India

In OOH Solutions By M4G Bureau - September 19, 2018

The first-of-its-kind Digital Projection INSIGHT Laser 8K leverages Delta’s cutting-edge display to provide a seamless, industry-leading 33-megapixel resolution image, made it especially for public viewing

Greater Chennai MC plans strong action against unauthorised media

In OOH News By M4G Bureau - September 19, 2018

The civic body in its notice issued for the removal of illegal outdoor advertising sites and structures has proposed penalty of Rs 10,000 fine or a jail term of 3 years or both depending upon the case

Poorvika Mobiles embraces green OOH solutions for advertising in Bengaluru

In Campaigns By M4G Bureau - September 19, 2018

The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free

Madison Media wins Aakash Education Services media AOR

In OOH News By M4G Bureau - September 18, 2018

The agency won the account in a multi-agency pitch and will handle the duties across media – Print, TV, Radio, Cinema and OOH

Cremica promises ‘Love at first taste’

In Campaigns By M4G Bureau - September 18, 2018

The brand has gone in for a bqs innovation to reinforce its value proposition in association with Glo agency- Out of Home Division of Lodestar Universal McCann

Railways clarifies that media contracts shall not exceed 5 yrs

In OOH News By M4G Bureau - September 17, 2018

The Railway Board, in a circular dated September 12, 2019, has clarified that the contract tenure shall be for a minimum of 3 years and a maximum of 5 years; the tendering process for a new contract shall be initiated at least 9 months prior to the completion of the existing contract

‘Locally specific content adds a level of context to the screens’

In Viewpoints By Rajiv Raghunath - September 17, 2018

Francois Hechme, VP - Products, Broadsign talks about the newly launched Broadsign Publish, the next generation of Broadsign Creator

cure.fit to hit OOH, cinema screens #ForTheLoveOfFit

In OOH News By M4G Bureau - September 11, 2018

Beginning with a digital campaign, the promotion will also make its way to cinema screens, OOH and print

DTIDC opens contest for best bus shelter designs

In OOH News By M4G Bureau - September 10, 2018

Out of 5 winners, one will be awarded work as the project management consultant, the next four best designers will get prize money of Rs 2 lakh each