‘Prospects bright for LED lighting of OOH’

In Viewpoints By Shradha Mishra - November 02, 2018

Yogesh Panjabi, Director of Thane-based Shine Concepts talks about the current LED display market in India, as well as the future course of the business

Pacific Digital installs new EFI VUTEk GS3200 10 colour UV printer

In OOH Solutions By M4G Bureau - November 02, 2018

With the three-layer back lit signages/displays and tactile printing, this UV machine opens up many profitable applications in a very demanding industry

Ashirvad Pipes reinforces OOH presence in Bihar, Jharkhand markets

In Campaigns By M4G Bureau - November 02, 2018

Sri Garima Publicity executed the campaign, with notable innovations

Dixcy Scott ties up with Zee’s Maharashtra Kushti League as Presenting Sponsor

In OOH News By M4G Bureau - November 01, 2018

In association with Madison Media, the brand will execute various on-ground branding initiative during the league

Demand for green fabric rising in the face of curbs on use of flex

In OOH Solutions By Bhawana Anand - November 01, 2018

However, the green material may not match flex in terms of speed of printing, durability

MTV takes its new dating show on OOH

In Gallery By - October 31, 2018

MTV India tied up with Zenith OOH to promote its newly launched two reality shows named Elovator Pitch and Ace of Space in the outdoor with an extraordinary twist.

dentsu X bags media mandate for Dairy Day Ice-cream

In OOH News By M4G Bureau - October 31, 2018

The agency will design strategies for the brand that will make the brand promise & experience a part of everyday consumer life and conversation

Puma vests Havas Media with media buying and planning duties

In OOH News By M4G Bureau - October 30, 2018

This follows a review conducted by ID Comms, a global management consulting company for media and advertising toward transforming Puma’s approach to consumer marketing

‘OOH delivers good RoI & strong brand recall among TG’

In Viewpoints By Shradha Mishra - October 30, 2018

Shreyansh Kapoor, Vice President, Kashi Jewellers shares the brand’s outlook on OOH advertising

EFI launches high performance, economical Pro 32r

In OOH Solutions By M4G Bureau - October 29, 2018

This entry level printer, launched at SGIA, Las Vegas, is suitable for printing billboard posters, building wraps, fleet graphics, window graphics, etc.