Focus on safety & aesthetics, says Pimpri Chinchwad MC’s new OOH ad policy

In OOH News By Shradha Mishra - November 20, 2018

The policy drafted on the basis of a study calls for controlled use of large media to reduce clutter

The quirkier the better, says Chumbak’s first campaign

In Campaigns By M4G Bureau - November 20, 2018

Chumbak’s first campaign positions the brand as a celebration of the free-spirited and the colourful

ColorJet India partners with Digital Hires

In OOH Solutions By M4G Bureau - November 19, 2018

Spain-based company Digital Hires will market and offer after- sales service for all the variants of digital printers

Pepsi uncorks blind taste test in Netherlands

In Campaigns By M4G Bureau - November 16, 2018

The brand encouraged people to take a blind taste test comparing Coke and Pepsi and then retargeted them through programmatic DOOH advertising

Delhi media owners raise red flag on property tax, high tender fee 

In OOH News By Bhawana Anand - November 15, 2018

The IOAA North India Chapter in its meeting held in Delhi on Nov 14 called for representations to be made to SDMC to alleviate the industry concerns

Multi format OOH presence for Cars24

In Gallery By M4G Bureau - November 13, 2018

The branding exercise was executed in different cities with car bar branding in Chennai & Hyderabad handled by My Hoardings

 Samsung Display starts production of 65-inch UHD video wall

In OOH Solutions By M4G Bureau - November 13, 2018

New solution to offer 4-times higher resolution and enables connecting multiple signage displays of UHD quality

Govt move to privatise 6 AAI airports likely boost for airport media biz

In OOH News By Rajiv Raghunath - November 12, 2018

The move to further develop Ahmedabad, Jaipur, Lucknow, Guwahati, Thiruvananthapuram and Mangaluru airports via the PPP route is in tune with marked increase in air passenger traffic growth

‘We see 20%-25% business growth each year’

In Viewpoints By Shradha Mishra - November 07, 2018

Mumbai-based Splash Digital is seeing strong business growth, even as the firm focuses on UV printing. Vivek Sejpal, Director, Splash Digital, talks about the business.

Schmitten Chocolates strikes an emotional chord

In Campaigns By Bhawana Anand - November 05, 2018

The brand opts for multi-city OOH campaign to promote its chocolate offerings as gifting options