Prayagraj OOH industry caught in a sticky wicket ahead of Kumbh Mela

In OOH News By Bhawana Anand - December 05, 2018

Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays

DHL Express to use OOH, other media to promote partnership with Hero Indian Super League

In OOH News By M4G Bureau - December 04, 2018

The ‘DHL is the Way’ campaign will leverage multiple avenues spanning print, radio, Out-of-Home, in-stadia football matches, ambient and digital mediums

QMS creating largest multi-media biz in New Zealand

In OOH News By M4G Bureau - December 04, 2018

QMS Media Ltd will merge its New Zealand outdoor business, subject to regulatory approval, with radio, TV and digital company MediaWorks owned by US hedge fund Oaktree Capital

Welspun spreads out ethnic Spaces

In Gallery By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

Welspun spreads out ethnic Spaces

In Campaigns By Bhawana Anand - December 03, 2018

The OOH campaign, planned and executed by MOMS Outdoor Media Services across 8 cities, promoted the Rangana range of bedsheets from Spaces of the Welspun group

Samsung launches unique UHD TVs for hospitality industry

In Digital OOH By Bhawana Anand - December 03, 2018

The series of Hospitality Televisions comes with a unique feature to display ads showcasing offers/services/products available in the hotel as well as outside

SDMC plans to roll back property tax on media

In OOH News By Bhawana Anand - December 03, 2018

The matter was taken up by IOAA North Indian Chapter

Broadsign, MobPro tie up for programmatic DOOH & mobile campaigns

In Digital OOH By Rajiv Raghunath - December 01, 2018

Brands and agencies can now run hyper-targeted location-based multichannel campaigns via Broadsign’s global network of screens and MobPro’s mobile expertise

ProMobi launches digital signage kiosk management solution

In OOH Solutions By M4G Bureau - November 29, 2018

MobiLock Presentations will enable brands in displaying content in multiple formats on their Android tablets and Android-based TV sticks

INOX’s latest show: Brand promos at Football Clubs

In Campaigns By M4G Bureau - November 29, 2018

Cineplex brand INOX has taken up stadium branding at the Football Clubs in Mumbai, Pune and Goa