Enabling policies must for DOOH growth – Kan Universal

In OOH Solutions By Shradha Mishra - January 14, 2019

Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products

ZEE5’s ‘Rangbaaz’ hits the OOH space

In Campaigns By Bhawana Anand - January 12, 2019

Laqshya Media partners with Zee5 to promote the web series on OOH spread across 456 units covering over 3 lakh sq. ft.

Mastercard India wows international passengers at IGIA

In Campaigns By M4G Bureau - January 11, 2019

Times OOH promotes the ‘Mastercard DDFS winter shopping festival’ at the airport in association with Posterscope

HC once again asks Karnataka Govt to expedite approval of ad bylaws

In OOH News By M4G Bureau - January 11, 2019

BBMP has asked for more time on implementation of process governing use of eco-friendly fabric

Ocean’s ordinary shares once again trading on London Stock Exchange

In OOH News By M4G Bureau - January 10, 2019

On 28 March 2018, Ocelot Partners Limited had completed the acquisition of Ocean Outdoor for an enterprise value of £200 million

Pacific Digital expands footprints in Tier 1, 2 cities

In OOH Solutions By Shradha Mishra - January 10, 2019

The digital printing major has set up solvent printing machines in different cities in tie-up with local partners

SBI Life Insurance launches programmatic DOOH campaign

In Digital OOH By M4G Bureau - January 10, 2019

WATConsult & AMNET innovate for SBI Life’s campaign & foray into digital programmatic OOH using the hook of a New Year moment to enhance the brand’s proposition in a unique way

Srishti Communications takes up Presenting Sponsorship of 1st Transit Media Talks conference

In OOH News By M4G Bureau - January 09, 2019

Bullseye Media is the ‘Powered By’ sponsor of the conference; Promoflex Display Systems and Armour Digital OOH are the Associate Sponsors

Prakash Arts upgrades Vijayawada Airport media

In OOH News By M4G Bureau - January 09, 2019

In leveraging the business opportunities that stem from the airport passenger traffic growth, the OOH firm has significantly upgraded the media assets there, by installing wall sites, hanging sites, scrollers, digital displays, among others

US’ MediaMath, Place Exchange join hands for OOH programmatic omnichannel campaigns

In Digital OOH By M4G Bureau - January 08, 2019

Combination of MediaMath's TerminalOne platform omnichannel capabilities and Place Exchange's proprietary data and IP places OOH on equal footing with other programmatic channels