IKEA urges shoppers to walk the talk on eco care

In Gallery By - April 12, 2019

IKEA’s newest Greenwich store is reportedly its most sustainable ever. In a bid to further reduce carbon footprints, the retail brand has kicked off an outdoor campaign that re-purposes posters as directional signage, with a message that encourages people to travel to the store in the most eco-friendly way: on foot or by using public transport. The campaign has been done by Mother London.

Shoppers Stop’s ode to regional Indian New Years

In OOH News By Ria Banerjee - April 12, 2019

The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April

TV+OOH Impression in Week 14 = 15.33 billon: BARC India report

In OOH News By M4G Bureau - April 12, 2019

Reckiit Benckiser India, HUL & ITC are ranked as the top 3 advertisers in the data report

Wayfair rides high on a Limo to woo shoppers

In Campaigns By M4G Bureau - April 12, 2019

The Ecommerce brand takes its special online offers on the road to surprise & delight customers in Nashville, Tennessee, Jacksonville, Florida and Dallas-Ft. Worth, Texas

Dentsu Aegis Network appoints Gautam Mehra as CEO of DAN Programmatic

In OOH News By M4G Bureau - April 11, 2019

DAN brings data and programmatic functions under one roof; will be led by Gautam

Outdoor Advertising Awards (OAA) contest is open

In OOH News By M4G Bureau - April 10, 2019

The Contest is open for entries pertaining to OOH works executed in the period April 1, 2018 – March 31, 2019. All entries are to be submitted online, latest by May 18, 2019

Punjab OOH set for political campaign splash

In OOH News By Bhawana Anand - April 10, 2019

The Chief Electoral Officer of Punjab has recommended the use of eco -friendly material for promotions, though PVC continues to be the choice due to cost and availability issues

Dentsu Aegis Network makes leadership changes at Happy mcgarrybowen

In OOH News By M4G Bureau - April 09, 2019

Samarjit Choudhry has been elevated to the role of President and Soumitra Karnik given additional charge as CCO at Happy mcgarrybowen

Digikore launches programmable fabric based-Dynamic Lightbox

In OOH Solutions By Bhawana Anand - April 09, 2019

The product is best suited for any closed environment such as malls, restaurants etc

Left goes green for election promo

In OOH News By Bhawana Anand - April 09, 2019

The campaign for Kerala’s Left Democratic Front (LDF), handled by Maitri Advertising Works, has been executed on cotton fabric