CaratLane dangles offers on OOH ahead of Akshaya Tritiya

In Campaigns By Ria Banerjee - May 06, 2019

Spread across 12 cities, the month-long campaign has been executed in print, digital, alternative and outdoor media

Programmatic will bring in new money to OOH: Jean- Christophe Conti

In OOH News By Bhawana Anand - May 06, 2019

Jean- Christophe Conti, CEO of VIOOH drove home the significance of programmatic OOH and the future of DOOH at the 60th FEPE International Congress

Accelerate industry transformation: Jean Charles Decaux

In OOH News By Rajiv Raghunath - May 03, 2019

While the industry’s share of ad spends at 6.7% has not declined, as has been the case with print and television, there is scope for increasing the share to 10%

‘Dynamic content can bring contextual relevance to OOH’

In OOH News By Bhawana Anand - May 03, 2019

Stephen Whyte, Global President of Posterscope, explains the advantages of dynamic content in the OOH medium

Piccadilly lighting up The Planets

In Digital OOH By M4G Bureau - April 30, 2019

Dramatic sequences featuring Neptune, Mars and Jupiter will appear on the huge Piccadilly Circus advertising screen

Amol Dighe appointed as CEO of Madison Media Ultra

In OOH News By M4G Bureau - April 26, 2019

Amol is a seasoned media professional with 22 years of experience across Agency, Client, Broadcast and Content companies

KEI partners with Rajasthan Royals for IPL branding

In OOH News By M4G Bureau - April 26, 2019

As part of the contract, the brand will showcase identity via stadium branding

Smooth sailing visibility for Club FM 104.8 on Kerala backwaters

In Campaigns By Ria Banerjee - April 26, 2019

Executed by Zero Degree, the campaign had 12 government and 2 private boats wrapped with Club FM 104.8 branding on the Alappuzha – Kottayam stretch of the backwaters

It’s now the EC going big on OOH to spread voting awareness

In Campaigns By M4G Bureau - April 24, 2019

The Election Commission leverages transit media such as Delhi Metro and DTC buses to urge citizens to vote

Chitra Painters Group wins exclusive media rights outside the railway station premises

In OOH News By Ria Banerjee - April 23, 2019

Cochin-based OOH firm wins advertisement media rights from Nagercoil to Thrissur for a period of 5 years