Q1 2019 sees UK OOH grow by 6.8% y-o-y

In Research By M4G Bureau - May 28, 2019

The report by PwC shows OOH continuing to grow at a faster rate compared to previous quarters, posting a 3.1% growth and DOOH growing at 10.9%

‘Ab ki baar no broker ka raj’

In Campaigns By Bhawana Anand - May 28, 2019

Brand NoBroker targets landlords and tenants through a catchy new OOH campaign which reiterates its message of no brokers

Carnival Cinemas partners with Khushi Advertising

In OOH News By Bhawana Anand - May 28, 2019

The multiplex brand aims at increasing advertising revenues from AOR agencies

Kinetic India co-CEO Rachana Lokhande to anchor The Quintessential OOH Quiz at OAC 2019

In OOH News By M4G Bureau - May 27, 2019

The Quiz contest draws the participation of over 400 OOH industry professionals

Zee Cinema goes larger than life for 2.0 promo

In Campaigns By Pray Jani - May 27, 2019

The unmissable installation by Active Media Innovations on Juhu beach in Mumbai uses gargantuan cut-outs and flapping wings to promote the premier of 2.0 on Zee Cinema

Amex launches 10XwithAmex with mall branding

In Campaigns By M4G Bureau - May 22, 2019

A 3-month long campaign has been executed by GLO, the out-of-home division of Lodestar Universal McCann to promote the new offer by American Express India

‘No room for rooftop hoardings: Nidhi Choudhari’

In OOH News By Bhawana Anand - May 22, 2019

Nidhi Choudhari, Deputy Commissioner - Special, BMC shares her standpoint on the removal of rooftop hoardings in Mumbai

Capital Group takes up Presenting Sponsorship of OAA 2019

In OOH News By M4G Bureau - May 20, 2019

The Outdoor Advertising Awards (OAA) 2019 function will be held at the Renaissance Mumbai Convention Centre Hotel, Powai, Mumbai on July 27 evening

Torrent Advertisers wins media rights for outdoor premises of railway stations

In OOH News By M4G Bureau - May 20, 2019

The Bhubaneshwar-based OOH firm has acquired exclusive media rights for outdoors in Sambalpur, Balasore and 30 railway stations on the Puri -Palaka route

DAN’s Data Sciences unit launches ‘Hyperlocal Insights’ for OOH

In OOH News By M4G Bureau - May 17, 2019

The tool, which provides deep location-based understanding of audiences, has been launched under the umbrella of DAN Explore, the proprietary Audience Intelligence tool of the Data Sciences Division