Bata makes new footprints with monsoon offers

In Campaigns By Pray Jani - August 19, 2019

Partnering with RoadAds Pvt. Ltd, the brand captured the Mumbai and Goa markets with GPS enabled mini vans that promoted the offers

DIGISOL appoints Krushna Garkhede as Head of Marketing

In OOH News By M4G Bureau - August 19, 2019

He will be responsible to drive marketing efforts to support overall strategic objectives and impel growth by focusing on market opportunities

‘Invest in modernising business processes’

In Viewpoints By Rajiv Raghunath - August 14, 2019

Barry Cupples, Global CEO, Talon underlines the importance of data-driven campaign planning and evidence-based measurement of the medium

Vivo Smartphone connects with Millennials with the power of Programmatic

In Campaigns By M4G Bureau - August 14, 2019

The DOOH campaign is live in over 200 leading pubs and cafe's across Delhi, Gurugram, Mumbai, Pune and Bengaluru

Times OOH adds new media options at Mumbai Metro

In OOH News By M4G Bureau - August 14, 2019

Video Walls and Holographic Projection options are incorporated at different locations

Talk show highlights railway branding opportunities

In OOH News By M4G Bureau - August 13, 2019

With participation by railway officials and outside concessionaires, the talk show focused on the scope for branding, the challenges and the untapped potential of Indian Railway in transit advertising

SVG Media’s Deven Dharamdasani promoted to CEO

In OOH News By M4G Bureau - August 13, 2019

Additionally, Nitin Sabharwal, former chief business officer - SVG Columbus, has now been elevated to Chief Operating Officer

Taiwan Tourism Bureau attracts travellers with Mumbai Metro

In OOH News By M4G Bureau - August 13, 2019

This promotional campaign is a part of the elevated marketing budget of more than US$1 million to attract tourists from India

Senco Gold and Diamonds’ new Shine On campaign to appear on OOH platform

In OOH News By Ria Banerjee - August 09, 2019

Kolkata-based jewellery brand plans for outdoor promotions in Kolkata, parts of Bengal and other cities

Dollar Industries focuses on menstrual hygiene with #BeFreeBeYou initiative

In OOH News By M4G Bureau - August 08, 2019

Promoting facilities for underprivileged girl children, the brand plans to install 100 sanitary vending machines in schools across the state in phase-1