‘Business & civic bodies must work together’: Prem Shankar Jha

In Gallery By - September 09, 2019

Prem Shankar Jha, Dy. Commissioner, South Delhi Municipal Corporation (SDMC), spoke on the need for local governance and OOH to work together at the 15th Outdoor Advertising Convention (OAC) held in Mumbai on July 26th and 27th

Prem Shankar Jha not in charge of SDMC advtg deptt any more

In OOH News By M4G Bureau - September 09, 2019

He will continue as Dy. Commissioner of the ULB

Bright Media retains Dadar stations media rights

In OOH News By Pray Jani - September 09, 2019

The firm considers this as an essential property for branding connecting two parts of the city

Shenzhen Leyard seizing market opportunities in DOOH components’ supply

In Digital OOH By Pray Jani - September 09, 2019

This approach helps keep the costs low

oOh! launches Smart Reach connecting advertisers with 25% more buyer audience

In Digital OOH By Rajiv Raghunath - September 06, 2019

Smart Reach ensures brands are targeting the right audience and provides access to more than 500 specific audience segments based on buyergraphics, demographics, psychographics and consumer behaviours

No conflict in provisions of BBMP Outdoor Signage and Public Messaging Policy 2018 & Bengaluru Mahanagara Palike Ad Rules 2019

In OOH News By Bhawana Anand - September 06, 2019

The State Government rules will be applicable to outdoor advertising

DAN appoints Ashish Bhasin into top APAC leadership role

In OOH News By M4G Bureau - September 06, 2019

Anand Bhadkamkar will be positioned as India’s new CEO

Kerala OOH industry seeks time for transition to green media

In OOH News By Bhawana Anand - September 05, 2019

The industry has proposed a phase-wise adoption of green media

Birla Estates boosts presence in Bengaluru

In Campaigns By M4G Bureau - September 05, 2019

Promoting new smart homes- ‘Villaments’, the brand strategically captures available media formats closer to the location of the property

DPAA’s 2019 Video Everywhere Summit in New York on Oct 15

In Digital OOH By Rajiv Raghunath - September 05, 2019

Summit topics include the digitisation of out-of-home advertising, multi-screen engagement, use of location data, programmatic, among others