Broadsign, Adform streamline global programmatic omnichannel media buys

In Digital OOH By Rajiv Raghunath - December 06, 2019

New ad tech integration gives brands and agencies a one-stop shop for planning and executing global programmatic campaigns across online, mobile and DOOH

LIC calls for empanelment applications in Chandigarh

In OOH News By M4G Bureau - December 06, 2019

The applications are invited from Printers and Vendors registered in Tri-City

Madison Media Group promotes Vinay Hegde as Chief Buying Officer

In OOH News By M4G Bureau - December 05, 2019

Working from 3 years as Senior VP Buying, Vinay takes over from Neelkamal Sharma

RMC challenges High Court decision on private hoarding tax rollback

In OOH News By Bhawana Anand - December 05, 2019

The municipal corporation has filed the case a few days ago against which the media owning fraternity is preparing a PIL

Gandhidham Nagar Palika sets up a massive tender for advertising

In OOH News By Pray Jani - December 05, 2019

Providing & Installation of Advertisement Hording Boards and Kiosk Boards on Street light poles in Central Verge/Divider in Gandhidham Municipality Area

COLORS ‘WEAVES’ with India for a stronger tomorrow

In Campaigns By M4G Bureau - December 05, 2019

The entertainment brand planned a series of promotional on-ground activities including on-ground board game, slum painting and associated with Pinkathon for a special integration

DAN Programmatic launches Dentsu Marketing Cloud Platform

In OOH News By M4G Bureau - December 05, 2019

The Marketing Cloud Platform is to power the network’s advanced analytics capabilities

OOH growth prospects bright in UK, US markets: GroupM forecasts

In Research By Bhawana Anand - December 04, 2019

In the UK, outdoor remains a standout for its capacity to sustain growth, supported by ongoing innovation, especially in DOOH; in the US, outdoor will likely grow at +4.0 to +5.0% over each of the next five years

The Social Street appoints Parag Pandya as Senior Vice President

In OOH News By M4G Bureau - December 03, 2019

Parag moves from Out Advertising Professionals (OAP) where he spent over eight years in NBD, Client Servicing, Strategy, Media Planning, Buying & Innovations

Luxury automobile brands park in style!

In Campaigns By M4G Bureau - December 03, 2019

Brands like Jeep, KIA motors, MG Hector & Lexus leverages secured places like airport to station their cars in order to give a 1st hand look & feel to premium audience