Philips taps DOOH capabilities for real-time updates on outdoors

In Digital OOH By M4G Bureau - December 17, 2019

The campaign claims delivery of approx. 1.51 Mn seconds by utilizing 100% Share-of-voice during course of overall exhibition tenure

OAC 2020 to be held in Mumbai on July 24-25

In OOH News By M4G Bureau - December 17, 2019

The 16th Outdoor Advertising Convention (OAC) will direct focused attention on areas like delivering great advertising experiences to brands using creative tech solutions, locating OOH in India’s urban development programmes, redefining OOH marketing in a changing media environment, programmatic OOH

RD Outdoor bags sole advertising rights for Magh Mela 2020

In OOH News By Bhawana Anand - December 17, 2019

Known as Mini Kumbh Mela, the religious congregation, expected to cater approx 4 crore people, offers a bouquet of advertising opportunities for mass brands

‘OOH is often our go-to media’

In Viewpoints By Bhawana Anand - December 17, 2019

Vishal Jain, VP & Head - Growth, Shuttl talks about the hyper local approach offered by the OOH medium

X1 launched high-blitz OOH campaign to announce inaugural season

In Campaigns By Pray Jani - December 16, 2019

Mumbai and Delhi, along with other metro and tier 1 cities saw an extensive X1 promotional campaign through Capital Group

Hair & Care allows hair to do the talking on OOH

In Campaigns By Pray Jani - December 16, 2019

The brand promotes #KhuleBaalBefikar targeting youth female audience with a mix of technology to communicate their USP vividly

DAN Data Sciences launches 'Dentsu BrandSense'

In OOH News By M4G Bureau - December 13, 2019

'Dentsu BrandSense', a Proprietary Brand - Audience Perception Analysis Engine is aimed to bring Behavioural Sciences & Personality Science to the forefront of marketing efforts

Sandesh’s latest event on engaging with young readers

In Campaigns By Pray Jani - December 13, 2019

Sandesh Knowledge Challenge looks to promote reading and writing habits among school-going children

Magic Land built on Outdoors

In Campaigns By M4G Bureau - December 12, 2019

Fundraising for a child protection centre starts at the bus stop

District Tourism Promotion Council (DTPC) of Kozhikode offer advertising ownership

In OOH News By M4G Bureau - December 12, 2019

The tender requires the concessionaire to upgrade, maintain the beach pavilion with ad rights for 3 years