‘OOH is the soul of advertising’

In Viewpoints By Pray Jani - February 03, 2020

Rakesh Sharma, Dy General Manager – Marketing, Bank of Baroda talks about the banking major’s approach to OOH advertising

UK’s DOOH up by 17% in 2019

In Research By M4G Bureau - January 31, 2020

Total spending in 2020 is predicted to rise a further 5.2% to reach £26.1bn

Adcity ties up with Moving Walls for ad-tech solutions in Apac markets

In Digital OOH By M4G Bureau - January 30, 2020

The strategic alliance will enable Havas and Adcity clients to have greater precision while tracking ROI on OOH and DOOH platforms leading to more evidence-based outcomes and stronger understanding of audience behaviours and mobility

Ashiana Housing to roll out OOH campaign promoting wholesome upbringing

In Campaigns By M4G Bureau - January 29, 2020

The campaign designed by Dentsu India to be rolled out on digital, print and OOH

“We need to have progressive regulations for DOOH”

In Viewpoints By Ria Banerjee - January 28, 2020

Jahan Mehta, Director, Selvel Advertising, shares his take on DOOH in India

World Out of Home Organization launches NewGen Toronto delegate pass for OOH young stars

In OOH News By M4G Bureau - January 28, 2020

The chosen delegates will be able to meet Organization board members, key representatives of the worldwide OOH industry and enjoy training and networking opportunities

Times OOH signs up with Moving Walls for programmatic DOOH

In Digital OOH By M4G Bureau - January 28, 2020

The planning and buying solution will be integrated into 263 airport media in Mumbai, both domestic and international terminals, Coimbatore, Indore, Trichy and 207 media across Mumbai Metro

Breaking News: Jayesh Yagnik promoted as CEO of MOMS Outdoor Media Solutions

In OOH News By Bhawana Anand - January 27, 2020

Jayesh commands over 20 years of experience in the OOH industry

‘OOH is pivotal to our brand communications’

In Viewpoints By Bhawana Anand - January 27, 2020

Low-cost carrier IndiGo often goes big on OOH route to promote its new route launches. Willy Boulter, Chief Commercial Officer, IndiGo, shares his company’s OOH approach .

Embassy Group celebrates spirit of patriotism with a Special Tribute

In Campaigns By M4G Bureau - January 27, 2020

On the occasion of Republic Day, the lit up its iconic properties with the Indian tricolour