UP Govt examining road safety norms pertaining to roadside advertising

In OOH News By M4G Bureau - March 11, 2024

The Indian Roads Congress protocol suggests that placement of hoardings to be determined by speed limit placed on each road

‘It won’t just be a man’s world anymore’

In Gallery By - March 08, 2024

As times change and an increasing number of women break barriers across industries, is OOH - traditionally a male dominated one - keeping pace with the changing times that demand inclusivity and gender equity? On the occasion of International Women’s Day, Media4Growth presents a new video series: Women of OOH - Conversations with women who have made their mark in the Out Of Home Advertising space. In the first episode we have Neeta Gulati and Geetika Gulati, Directors at OOH company Alakh Advertising & Publicity Pvt Ltd, sharing their journey. Watch it now!

‘We're actively exploring acquisitions and working to increase our inventory’

In Gallery By - March 08, 2024

Paul Inman, Managing Director, 75Media talks about the company’s business approach in conversation with Rajiv Raghunath.

Bata unveils CGI OOH celebrating ‘Bata 500 Franchise Store Family in India’

In Campaigns By M4G Bureau - March 08, 2024

With the inauguration of the 500th Franchise store in Bengaluru, Bata India's retail footprint expands to 2,150+ stores nationwide

StackAdapt, Broadsign team up to streamline political pDOOH ad buys in the US

In OOH News By M4G Bureau - March 08, 2024

Native support for Broadsign Auction Packages simplifies ad campaign execution across screens approved for political advertising and key audience segments

Santosh Padhi ‘Paddy’ to Chair Jury of OOH Advertising Awards 2024

In OOH News By M4G Bureau - March 07, 2024

The 18th edition of OOH Advertising Awards, formerly known as the Outdoor Advertising Awards, is designed to celebrate the most outstanding works executed in the period April 1, 2023 to March 31, 2024

Kshema General Insurance entrusts Mudramax with media duties to drive its ‘Extremes Se Suraksha’ mission

In OOH News By M4G Bureau - March 07, 2024

The agency will craft and implement comprehensive media strategies across offline and online platforms

Laqshya Media Group executes Ather Rizta XXXXXXL Seat teaser campaign in Mumbai & Ahmedabad

In Campaigns By M4G Bureau - March 05, 2024

In Mumbai, the OOH installation showcased the dimensions of Ather Rizta’s seat, measuring 42x22 feet on a 40x20-foot site. Meanwhile, in Ahmedabad, the installation boasted even larger proportions, with dimensions of 55x27 feet on a 61x25-foot site.

WOO extends global reach with 13 new members

In OOH News By M4G Bureau - March 04, 2024

WOO Chief Operating Officer Mark Flys says: “Our work in helping members exchange ideas and insights, learn from each other’s experiences and share best practice”

The United: Ocean Outdoor & Branded Cities present transatlantic OOH live fashion spectacle in 3 cities

In Digital OOH By M4G Bureau - March 04, 2024

For 30 minutes, the Fall/Winter Womenswear 2024-2025 collection took centre stage in three cities, the runway show appearing on London’s Piccadilly Lights, the Nasdaq Tower and MiFi in Times Square, New York and The Moxy in Los Angeles.