Hershey travels from West to South for product promotions

In Campaigns By M4G Bureau - February 13, 2020

Executed by Glo- Out of Home Division of Lodestar Universal McCann, the campaigns are visible in Mumbai, Chennai, Hyderabad & Bangalore

Hero Electric appoints Piyush Prasad as National Business Head for India

In OOH News By M4G Bureau - February 13, 2020

He will be responsible for strategically leading Hero Electric’s business across Tier 1, 2, 3 and below markets

Saharanpur Smart City Project opens bid for DOOH

In OOH News By M4G Bureau - February 13, 2020

The tender calls for supply, design and installation of LED screens for OOH advertising in the city under smart city project

Duroflex Mattresses appoints Smita Murarka as Vice President, Marketing

In OOH News By M4G Bureau - February 13, 2020

Her expertise will be a key addition to the brand’s growth and leadership team

‘Collaboration, audience data, quality assets key to transit media growth’

In OOH News By Bhawana Anand - February 12, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

HDFC ERGO to spread ‘Bad News - Good News’ on OOH

In OOH News By M4G Bureau - February 12, 2020

A multimedia campaign will be launched on the OOH medium in 17 cities

Bus branding takes rural marketing many a mile: Rural marketing expert Prashant Mandke

In OOH News By Pray Jani - February 11, 2020

The quality of bus media is improving everywhere

RDN projects will be executed across the country: K Manohar Raja, Executive Director of RailTel Corporation of India

In OOH News By Pray Jani - February 11, 2020

RDN is ushering in compelling advertising opportunities at the railway stations

Publicis Groupe appoints Deepak Pant to head ‘Data Science’ Practice

In OOH News By M4G Bureau - February 10, 2020

He will be in-charge of enhancing capabilities on Measurement, Research, Advanced Analytics and Digital analytics, Data strategy

Radio Mirchi appoints L&K Saatchi & Saatchi as creative & strategic partner

In OOH News By M4G Bureau - February 10, 2020

The agency is hired to elevate the brand’s properties and guide them strategically with the best in-class creative solutions