China’s OOH agency Vivid City appoints Danny Lee as Chief Creative Officer

In Digital OOH By Rajiv Raghunath - March 03, 2020

Danny brings to Vivid City the ability to plan and execute activations, projections and unique builds that will complement Vivid City’s network of LED screens across the Chinese market

Cricket.com captures cricket maniacs with pDOOH campaign

In Campaigns By M4G Bureau - March 03, 2020

Cricket.com goes Programmatic with Eyetalk Media Ventures, buys DOOH spots mapped with Team India’s cricket calendar

Facebook to socialise on OOH with foremost marketing campaign

In OOH News By Pray Jani - March 03, 2020

‘More Together’ is the marketing campaign for the Facebook App, to share stories that celebrate and highlight the power of connections

Bank of Maharashtra on lookout for advertising/media buying agency

In OOH News By M4G Bureau - March 02, 2020

The PSU passes Request for Proposal for empanelment of agencies for advertising, including cinema and print, alongside Outdoor media

Sprite is back with new lightered heart campaign

In OOH News By M4G Bureau - March 02, 2020

In addition to the TV Commercials, the campaign will be supported by a robust integrated marketing campaign, including Outdoor and Digital

RDN projects will be executed across the country

In Gallery By - February 28, 2020

K Manohar Raja, ED, RailTel Corporation of India says RDN is ushering in compelling advertising opportunities at the railway stations

Bus branding takes rural marketing many a mile

In Gallery By - February 28, 2020

Rural marketing expert Prashant Mandke says that the quality of bus media is improving everywhere

‘Collaboration, audience data, quality assets key to transit media growth’

In Gallery By - February 28, 2020

Rachana Lokhande, Co-CEO, Kinetic India; Fabian Cowan, President, Posterscope India; Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions share their perspectives on whether agencies are willing to bet bigger on transit media

Sharma Srishti Synergy managed RDN goes live in Bengaluru Division, South Western Railway

In Digital OOH By Rajiv Raghunath - February 27, 2020

The RDN system, envisaged to cover 32 stations in the Bengaluru Division, was inaugurated by Karnataka Chief Minister B S Yediyurappa in the presence of Union Minister of State of Railways Suresh Angadi

Tender for exclusive unipole rights in Indore

In OOH News By M4G Bureau - February 27, 2020

The Reserve price fixed for the first year is Rs. 2970000.00 and the total contract value of 10 years is Rs. 39904590.00