Chennai industry body welcome HC judgement on hoardings on private lands

In OOH News By Bhawana Anand - March 12, 2020

The body plans to approach the municipal corporation for new bylaws

Veeba targets real-time buyers with pDOOH

In Digital OOH By M4G Bureau - March 11, 2020

Effective success in retargeting exposed audiences for further engagement; garnered 2.7% avg. CTR, 3X higher than previous benchmarks

Mobile Premier League offers creative mandate to Taproot Dentsu

In OOH News By Pray Jani - March 11, 2020

The Mobile Premier League will be rolling out a campaign for IPL and the creative role has been offered to Taproot Dentsu

"Brands see greater value in OOH today”

In Viewpoints By Rajiv Raghunath - March 11, 2020

Allan Khoo, Group Managing Director of People ‘n Rich talks about the agency’s business journey and the growth prospects for OOH in Malaysia

Coca-Cola’s new uplifting campaign to spread across OOH

In OOH News By M4G Bureau - March 11, 2020

The new campaign to highlight Coca-Cola’s upliftment & positive energy

MHOA & BMC join hands to fight against Coronavirus

In OOH News By Bhawana Anand - March 09, 2020

In Mumbai, close to 200 hoardings have been installed in 3 different languages communicating preventive measures of COVID-19

‘GIRLS = BOYS’ as sport doesn’t discriminate

In Campaigns By M4G Bureau - March 09, 2020

St+art India Foundation with adidas & Asian Paints strive for change as they deliver a powerful message of equality in sports culture through a unique piece of art

Coca-Cola designs hyper-local marketing strategy for West Bengal

In OOH News By Bhawana Anand - March 06, 2020

The hyper-local strategy will reflect in the marketing mix, packaging, advertising, social media activations and a range of on-ground events across portfolio

Dentsu Webchutney wins Creative mandate for OkCupid

In OOH News By M4G Bureau - March 04, 2020

The account will be serviced out of the agency’s Bengaluru office

Pepsi® to spread Swag with new OOH campaign

In OOH News By M4G Bureau - March 04, 2020

After introducing a foot-tapping anthem called Swag Se Solo starring Salman Khan, the brand launches a multimedia campaign