Dollar Industries adorns new ‘Wear the Change’ brand identity

In OOH News By Ria Banerjee - May 29, 2020

The company unveils the new logo ‘Wear the Change’- #DollarBadalGaya through a digital event in the presence of its brand ambassador Akshay Kumar

Sri Garima Publicity urges Patnaites to ‘Stay Home’

In Campaigns By M4G Bureau - May 29, 2020

An inhouse designed and printed campaign is aimed to save people from the infection

OOH worldwide market projected to grow by US$ 11.1 Billion

In OOH News By M4G Bureau - May 29, 2020

The Traditional market will be reset to a new normal which going forwards in a post COVID-19 era

SVG Media demonstrates agency’s responsible characteristics in trying times

In OOH News By M4G Bureau - May 29, 2020

The digital agency extended a helping hand by contributing one lakh 3-ply masks and 280 personal protection equipment (PPE) kits

Airport media biz waiting in the wings for take-off

In OOH News By Bhawana Anand - May 28, 2020

Business recovery is just a matter of time, say airport media owners

JustOutdoor unveils Smart Tech Solutions for OOH Media-Owners

In OOH News By M4G Bureau - May 28, 2020

The platform aims to provide data-driven solutions to optimize efficacy for OOH campaigns

Touchless gesture-based interfaces preferred by consumers: Ultraleap study

In Digital OOH By Rajiv Raghunath - May 28, 2020

The research undertaken by Ultraleap shows that touchscreens are losing consumer confidence as the world begins to re-open after lockdown

‘Absolute simplicity, absolute minimalism, absolute honesty’

In Viewpoints By Pray Jani - May 27, 2020

One or two sites here and there don’t make an impact; a threshold level of visual coverage is important, says, Abhik Sanyal, Vice President, Marketing, DSP Investment Manager

The Big Picture not showing on Mumbai OOH canvas

In OOH News By Pray Jani - May 26, 2020

Bollywood and regional movie releases are not seen on the OOH canvas but media owners are hopeful that the OOH campaigns will start rolling post lockdown

Special trains to accompany with valuable information through audio ads

In Campaigns By Pray Jani - May 22, 2020

Ninja Media Creations employs its media to spread relevant information for workers traveling in special trains