‘Best time for brands to invest in the OOH medium’

In Viewpoints By Bhawana Anand - June 08, 2020

Posterscope’s President APAC, Haresh Nayak shares his take on the unfolding opportunities for the brands and OOH industry in the Unlock Phase 1

Maharashtra, Gujarat large format media owners forestall cyclone damage

In OOH News By Pray Jani - June 05, 2020

Surat Municipal Corporation had instructed media owners to take down at-risk sites across all 6 zones; MCGM, Central Railway & Panvel authority too had issued precautionary notice

Mounting business Raj Roshan casts safety net around its workforce

In OOH News By Pray Jani - June 04, 2020

Workers were provided with adequate financial resources, supply of essentials and travel arrangements

Clear Channel Singapore launches OutSmart programmatic and smart planning tool

In Digital OOH By M4G Bureau - June 04, 2020

OutSmart Pro and OutSmart Pin will be launched on 1st July 2020.

My Quarantine Diary

In Viewpoints By M4G Bureau - June 03, 2020

Charanjeet Arora, Co-CEO of Kinetic Worldwide India writes there is truly no other time like the present to start doing something new

OOH relevancy likely to grow as technologies reshape marketing

In Research By M4G Bureau - June 03, 2020

AI will have a dramatic impact on marketing as consumers will begin to outsource purchasing decisions to machines that will optimise selections based on individual goals and preferences, states a WPPiQ report

Global Digital Signage market to grow by projected US$10.3 Billion

In Research By M4G Bureau - June 02, 2020

The changing relationship between China and the rest of the world will influence competition and opportunities in the Digital Signage Systems market

Lemma launches “Falcon”, AI Enabled Planning Tool for DOOH

In Digital OOH By M4G Bureau - June 01, 2020

The tool binds diverse data sets to fashion bespoke media plans basis machine learning algorithms

Times OOH initiating steps for surrender of BQS media rights in Mumbai city

In OOH News By M4G Bureau - June 01, 2020

BQS media commands widespread audience reach in the city

Prashanth Challapalli launches integrated agency with multi-platform execution capabilities

In OOH News By M4G Bureau - May 29, 2020

The former COO of Leo Burnett Orchard starts entrepreneurship in partnership with Chandrabhan Singh and Kalyan Ram Challapalli