Cinema & Metro Services to remain discontinued in Unlock Phase 3.0 in spite of FICCI’s strong recommendations

In OOH News By M4G Bureau - July 30, 2020

FICCI had submitted a detailed draft suggesting parameters to open these avenues with proper safety measures and marketing initiatives to educate the masses

Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth

In OOH News By Bhawana Anand - July 29, 2020

62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business

Honda City’s new campaign Absolute Supremacy to feature on OOH

In OOH News By M4G Bureau - July 29, 2020

The campaign resonates aptly with the City buyer who commands absolute supremacy and is assertive about the intelligent choices

Posterscope India elevates Fabian Cowan as Country Head

In OOH News By M4G Bureau - July 28, 2020

Cowan will be responsible for scaling up Posterscope’s business, nationwide and drive growth for the budding entities - Eunoia and Indeed Smart City and Deepak Kumar has been promoted as Director

Foodpanda Philippines uses traffic, weather signals to run contextual DOOH programmatic campaign

In Digital OOH By M4G Bureau - July 28, 2020

The campaign was executed by DOOH adtech company Moving Walls with Metropolis Media

Hephzibah Pathak promoted to Vice Chairman Ogilvy India

In OOH News By M4G Bureau - July 28, 2020

Hephzibah’s journey includes heading Ogilvy's Mumbai office, appointment as Director on the Ogilvy India Board and her current role as Chief Client Officer, Ogilvy India

Big ideas derive from biggest problems

In Viewpoints By Bhawana Anand - July 27, 2020

Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation

TOMI World launches program to promote local economy

In Digital OOH By M4G Bureau - July 27, 2020

The DOOH player allows local merchants to list their businesses along with QR Codes, contacts, menus and all the information that is relevant to promote commerce

Chevrolet’s Noble ride

In Campaigns By M4G Bureau - July 27, 2020

An automobile giant transforms a truck into a blood donation center in order to offers a safe, practical and easily accessible option for blood donation amidst of pandemic

NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL

In OOH Solutions By M4G Bureau - July 27, 2020

The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more