US pDOOH ad spending will double in 2020, but remains experimental

In Research By M4G Bureau - August 18, 2020

The e-marketer report states that programmatic DOOH ad spending is starting to grow, but from a small base

Tata Starbucks launches tactical campaign for its drive- thru outlet

In Campaigns By M4G Bureau - August 17, 2020

Along with international drive-thru outlet concept, the brand also applies west’s OOH branding concept for promotions

Arrow Digital Installs EFI Pro 16h – 1.6 meter, Mid-Level Production Printer with the power of LED & White

In OOH Solutions By M4G Bureau - August 17, 2020

It is designed with a complete package of features, to assure lowest total cost of ownership, superior image quality, and access to the widest range of Substrates/Applications

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

Havas Media Group appoints Sanchita Roy as Head of West India

In OOH News By M4G Bureau - August 13, 2020

Prior to this, Sanchita worked with Omnicom Media Group India including PHD and has also had stints with Wavemaker and Mindshare previously

Runway restart maintains faith of brands in airport advertising

In OOH News By M4G Bureau - August 13, 2020

Brands gear up to capitalise tactically on airport touchpoints as passengers’ dwell time at the airport has gone up following the social distancing protocols

Burger King turns mask into branding tool

In OOH News By M4G Bureau - August 13, 2020

The QSR brand is providing a custom-printed version of orders printed on a face mask to customers

Wrapify launches boost platform for Transit Media Providers & Operators

In OOH News By M4G Bureau - August 11, 2020

Boost brings attribution reporting, data visualization and multi-channel retargeting capabilities to transit outdoor advertising

Fujifilm extends support to Indian PSPs with Buy Back deal

In OOH Solutions By M4G Bureau - August 11, 2020

The Buy Back Promotion invites print service providers in India to trade in older printers of any make for a significant rebate on any Fujifilm Acuity wide-format printer

OOH in Covid Times

In Viewpoints By M4G Bureau - August 10, 2020

Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic