Philips Professional Display Solutions appoints Marion Chaignon to execute EMEA marketing strategy

In OOH Solutions By M4G Bureau - November 23, 2020

Experienced marketer, Marion, has played an integral role in building marketing campaigns for some of the world’s biggest technology brands.

Senco Gold makes appearance on Delhi's street furniture

In Campaigns By M4G Bureau - November 20, 2020

The premium jewelry brand takes the OOH route to communicate with the audiences this festive season in partnership with JCDecaux

‘Global OOH market is set to back bounce in 2021’ says PWC Global report

In Research By M4G Bureau - November 20, 2020

DOOH technologies will play a central role in quantifying advertisers’ return on investment as they are turning away from traditionally preferred channels such as cinema or OOH advertising, hit hard by Covid19

Tonic Worldwide expands its footprints in South India in partnership with Stoppress

In OOH News By M4G Bureau - November 19, 2020

Both agencies will continue to operate as distinct brands and organizational structures while working together

Professional female mountaineers take charge for Skechers’ OOH campaign installation

In Campaigns By M4G Bureau - November 19, 2020

The footwear brand, in the activity, has created history by installing the first ever billboard flex by women in association with Street Talk (a Signpost India Company)

Telangana govt spent INR 177 crore on OOH advertising in 2014-2018

In OOH News By M4G Bureau - November 18, 2020

As per RTI reply, the government spent to publicize government developments, welfare schemes and various other flagship programs

Havas Group India appoints Prashant Tekwani as EVP & Business Head of Havas CX, India

In OOH News By M4G Bureau - November 17, 2020

Havas Creative globally recently launched Havas CX – a new, international network dedicated to delivering meaningful brand experiences across the entire customer journey.

'Make the most of location intelligence’

In Viewpoints By M4G Bureau - November 17, 2020

By identifying OOH impact zones and applying customised, advanced analytics, marketers are able to isolate the impact of OOH campaigns, observes Upinder Singh, Project Director, Edge1

ICICI Lombard provides cycles and helmets to Mumbai Dabbawallas as Diwali gift

In Campaigns By M4G Bureau - November 17, 2020

The effort is in sync with the brand’s aim to help different set of stakeholders restart their lives, under its #RestartRight campaign

Dabur Ratnaprash celebrates Karwa Chauth with ITBP families

In Campaigns By M4G Bureau - November 17, 2020

The campaign was conceptualised and executed by Vritti Solutions