‘Airport traffic to reach pre-COVID levels by Jan 2021’

In OOH News By M4G Bureau - December 03, 2020

In a media release, Minister of State for Civil Aviation, Hardeep Singh Puri, shared the latest update on air passenger traffic

UK OOH to grow by 31% in 2021: GroupM report

In Research By M4G Bureau - December 03, 2020

According to the report, much of the losses should be regained next year and digital formats, currently comprising 60% of the medium’s activity, will continue growing next year and beyond

Quividi to hold APAC conference on ‘Real-Time Data to Navigate the New Normal’ on Dec 8

In Digital OOH By Rajiv Raghunath - December 02, 2020

The conference will be addressed by experts representing brands, retailers, agencies, DOOH networks and digital signage companies

Crayons Advertising appoints Samir Datar as Senior VP

In OOH News By M4G Bureau - December 01, 2020

Samir will head Delhi branch and report directly to Ranjan Bargotra, President, The Crayons Network

Prega News to run OOH campaign with new brand ambassador Anushka Sharma

In OOH News By M4G Bureau - December 01, 2020

A two-month long ad campaign will be displayed on outdoors including hoardings and branding at prominent airport

Hyderabad media owners protest against govt’s hoardings removal order

In OOH News By M4G Bureau - November 30, 2020

The local outdoor media owners' association has appealed to the Minister of State for Home Affairs to intervene in the matter

Outdoor advertising market size to grow $8.55 billion despite recession: Technavio report

In Research By M4G Bureau - November 30, 2020

As per the report, billboard is still considered an effective medium for ad campaigns due to their widespread distribution; Decline of print and TV ads is driving vendors to invest in various technologies

An artistic OOH campaign for EA SPORTS™ FIFA 21’s launch on PlayStation 5

In Campaigns By M4G Bureau - November 27, 2020

This campaign is also a celebration of the partnership between EA and Sony, and a joint activity to promote the next generation of FIFA 21

Johnnie Walker launches #WalkInWithJohnnie campaign to support bar continuity

In OOH News By M4G Bureau - November 25, 2020

Started with digital film, the second leg of the campaign will showcase glass installations, created using empty glass bottles deposited by the consumers at selected bars

‘Micro-buying is growing by the minute’

In Viewpoints By Rajiv Raghunath - November 23, 2020

The pandemic has accelerated the need for micro-buying and contextual campaigns, states Radu Bogdan Savonea, Co-Founder & CEO of TPS Engage, a dynamic self-service DOOH programmatic DSP, works with over 100.000 digital