Results For "PR"
3696 News Found
UK OOH revenues for Q4, 2020 down -46%, says Outsmart report
In Research By M4G Bureau - February 19, 2021
The figures show improvement over Q3 figures and the research, conducted in partnership with PWC, also indicates more improvement, with restrictions lifting and the roll-out of the vaccine program
Tourism industry back to wooing travelers with airport advertising
In Campaigns By M4G Bureau - February 18, 2021
State tourism brands are leveraging JCDecaux properties at the Bangalore International Airport to highlight their respective tourism landmarks and attract travelers.
TOMI wins gold in ‘Interactive Urban Solution of the Year’ category
In OOH News By M4G Bureau - February 18, 2021
The award distinguishes the continued innovation of TOMI in providing information to all citizens and tourists about a city and helping them explore it in a simple, intuitive, and quick way, with all the essential content they need
Indian ad spends to grow by 23.2% in 2021: GroupM’s TYNY report
In Research By M4G Bureau - February 17, 2021
India is expected to regain its 9th ranking on global ad spends in 2021 and the OOH medium will touch INR 1,570 crore in 2021 with a CAGR of 69%, says the report.
Sony expands Bravia 4K HDR professional display line-up
In OOH Solutions By M4G Bureau - February 17, 2021
The new models are designed for use in business applications and combine immersive picture quality and display features with cognitive intelligence capability to cross-analyze elements in the picture at once
‘OOH provides stronger ROI virtually’
In Viewpoints By Bhawana Anand - February 16, 2021
Amit Dhanuka, Executive Vice President - Lionsgate shares his take on the OOH medium and what it means to the brand.
KPMG India, Infomo in tie-up to tap digital advertisers
In Digital OOH By M4G Bureau - February 12, 2021
The alliance will develop digital advertising solutions for enterprises and large publishers utilising the InfomoR3 - a sell-side adtech platform with a unique model that ensures sell-side stakeholders get better ROI compared to delivery of standard ads sourced from existing programmatic ads
India’s macro economic indicators show uptick for OOH
In OOH News By M4G Bureau - February 11, 2021
The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma
Mega mural at Chennai station spread AIDS awareness
In Campaigns By M4G Bureau - February 11, 2021
We Are’ is an initiative by St+art India Foundation & Tamil Nadu State AIDS Control Society (TANSACS) with Asian Paints to break the stigma around AIDS through a powerful and artistic symbol of solidarity
Wavemaker launches AI powered multi-audience planning platform
In OOH News By M4G Bureau - February 10, 2021
Powered by AI and best in class data sets, the new platform, Maximize, is claimed to be industry’s first product to allow end-to-end planning for fragmented target audiences