DMRC invites bids for station co-branding, other ad rights

In OOH News By M4G Bureau - March 23, 2021

Licensee shall be granted advertisement rights at the selected metro stations to design, procure / manufacture, install, manage, operate, maintain, market and sell advertising opportunities subject to the terms and conditions

New cohort of digitally-driven innovative brands join OMIG

In Digital OOH By M4G Bureau - March 23, 2021

The Moving Walls led Outernet Marketing Innovation Group (OMIG) brings together innovative brands to trial and establish best practices for the industry.

PNB Housing Finance launches OOH campaign for home loan scheme

In Campaigns By M4G Bureau - March 22, 2021

The campaign builds on the emotions surrounding owning a home, while driving home the loan scheme benefits and encouraging more people to buy a home.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Satyendra Prakash takes charge as Principal DG of Bureau of Outreach & Communication

In OOH Solutions By M4G Bureau - March 18, 2021

The appointment is effective from March 1, 2021. The Bureau of Outreach and Communication (BOC), earlier known as Directorate of Advertising and Visual Publicity (DAVP), is the nodal organisation of the Govt of India for advertising and communication.

Breathe easy, says Dabur in campaign to aid night shift warriors

In Campaigns By M4G Bureau - March 16, 2021

The brand campaign for Dabur Ayurvedic Nasal Drops with Anugrah Madisona had a mobile set up travelling through prominent routes of New Delhi-NCR distributing the nasal drops to help police, security and other personnel working late nights.

BJP-led UP Govt, AAP-ruled Delhi Govt go big on OOH to highlight achievements

In Campaigns By - March 15, 2021

The massive campaigns provide the much needed props to regional OOH operators

PHD Chamber urges Govt to step up spends on OOH

In OOH News By M4G Bureau - March 12, 2021

Mukesh Gupta, Chairman, Media & Entertainment Committee, PHD Chamber has reached out to Prakash Javadekar, Minister of Information and Broadcasting in this regard

Mondelez India plans to promote 5Star Oreo through innovative OOH

In OOH News By M4G Bureau - March 12, 2021

The OOH medium will be a part of a 360-degree integrated marketing communication to create buzz around the brand.

IOAA maintains I&B Ministry should have consulted industry before preparing new Outdoor Publicity guidelines

In OOH News By M4G Bureau - March 11, 2021

The apex association is planning to submit with ministry outdoor industry’s feedback on the new policy